I am a co-founder and CEO of The Bucket, a new digital magazine. Our mission is to help people live more fulfilling lives by acknowledging, even embracing, their own mortality. We are creating meaningful stories, interviews, and resources with an amazing group of people. And, we are developing sponsorships and partnerships with like-minded brands that want to serve the single largest and fastest growing demographic in the world -- Adults 50+.Prior to The Bucket, I lead marketing initiatives and built brands across a broad range of categories including consumer packaged goods, travel, healthcare, technology, and financial services. I am excited to be capitalizing on my work experience and my life experience to help build a distinctive new brand that has relevance, that resonates, and has value.SummaryDavid is a senior marketing executive with a breadth and depth of experience working in senior positions for both advertising agencies and in corporate brand management. He has a proven track record of driving growth by identifying insights and strategies that have created measurable impact for some of the most admired Fortune 500 brands including: British Airways; GE; General Mills; Gillette; PricewaterhouseCoopers; and Procter & Gamble. He has been instrumental in building the brand positioning platforms, advertising strategies, and sales growth for entrepreneurial brands, iRobot and Sonian. David’s success comes in part from an ability to build highly effective marketing teams and partnerships both in the US and internationally. On two separate occasions he served as the Managing Partner at marketing communication firms recognized by Inc. magazine and Adweek for their growth.