Daniel Kroker Email & Phone Number

Los Angeles, Ca, Us

Curitiba, Paraná

ARBO is a global design company that excels in solving complex problems by strategy, to add significant value to projects. Operating by redefining concepts, the work goes through:· Design Strategy, Industrial Design, Brand Identity, VBL, Service Design, and UX· Pursuing innovation driven by meaning, enhancing positioning and customer perception· Aligning the brand identity and Visual Brand Language (VBL) to the company's values· Improving production processes, quality, logistics, cost reduction, and profit margins· Design projects with impact on factory buildings in order of USD 15 million in investments· Clients: Carrier, Bayer, Toshiba, United Nations, Midea Group, Electrolux, Discovery ChannelI led the design teams, developments, and method implementation of over 1,000 innovative solutions, contributing to a significant increase in market share across 150 countries. Responsibilities· Lead multidisciplinary and multicultural global teams of 10 - 20 members· Articulate a clear vision of design directions and methods· Spearhead strategy, brand language, project management, ideation, and scaleManagement Tasks· Deal with global clients, and government contracts, negotiating with CEOs and Executive Directors· Manage budget governance and investments, and liaise with suppliers in LatAm, the US, and Asia· Develop quality standards for factories in China and other countriesAchievements· Achieved the status of world's best Home Appliance Studio in 2018 (according to D’AC)· Consistently ranked as a top 5 winner-awards design studio in Brazil (from 2012 to 2023)· Over 25 patents related to innovation, intellectual property, and Industrial Design records

Foshan, Guangdong, China

Midea Group is the world’s largest Home Appliances Company and a Fortune Global 500 Company, with annual sales exceeding USD 52 Billion per year. I serve as a consultant through targeted Innovation and R&D initiatives in LatAm, the US, and Asia. Supporting project efforts and providing strategic advisory on design, directly contributing:· To consolidate investments of US$ 600 Million, including products, factories, logistics, and sales· To spearhead Midea’s Latin America market share from 8.9% to 15.8% (2012 · 2023)· To expand Midea exports, with RAC exports to Latin America reaching 7.3M units (2023)In addition, a collaborative program with the Innovation Center in Shunde and Shenzhen, enhancing the product lineup with dozens of patents, highlights the ability to bridge academia and industry for innovation excellence.Responsibilities· Implement global design strategy and innovation methods· Implement the global VBL (visual brand language)· Build and manage multicultural cross-functional teamsAchievements· Led a transformative project that established Midea as a significant player in LatAm and Asia· Elevate Midea Group to a global leader in categories: air conditioners, microwave, and SDA · Help to support the growth from a neg. US$ 43MM to a US$ 20MM net income (2012 · 2022)· Achieved the title of Brazilian leader in home appliances (according to Euromonitor in 2020)

Curitiba, Paraná, Brazil

MANII is a marketplace that offers a personalized experience in purchasing clothing with dedicated fittings for larger bodies. It promotes the connection between consumers and brands through the app managed by Artificial Intelligence, providing access, reliability, and quality, to ensure a personalized experience and bring reliable shopping to the Plus Size audience. I led the venture investment process, the innovation and strategic plan, and the AI/UX developments and implementation of service design, business plan, financial plan, UX, AI, ML, Gen-AI, patents, and programming leading.Current stage: growth hackingResponsibilities· Company management & programming leading· Design, UX, UI, A.I. program (including patents)· Business plan & investments planAchievements · First model of AI and ML to ensure a personalized and reliable Plus-Size shopping experience· 3 Patents & Intellectual Property registration at international bodies· Program supported by government seed investment

Curitiba, Paraná, Brazil

YABÁ Cachaça is a Brazilian spirit made with a focus on premium products export. The YABÁ Group presents alcoholic and non-alcoholic premium consumer products such as cachaça, gin, mineral water, honey, special olive oils, coffee, and typical spices, paying homage to Brazil's historical heritage.I led the venture investment process, financial management, development and supplier team formation, and innovation ecosystem. Adding logistical value, and enabling more sustainable, profitable, and optimized exports.Current stage: operational / scalingResponsibilities· Design Language (VDL & VBL)· Development leadership· Business managementAchievements· Spearheaded the R&D where the bottle design saves 86% on the container's space, amplifying logistics efficiency and driving technological advancement, helping to increase the product profitability· Financial breaking point balance in 4 months· 3 Patents & Intellectual Property registration at international bodies· 10+ design award winners (including iF Design, New York Awards, A’Design, France, and China)

Global

Electrolux is one of the most expressive global appliance brands. Leading R&D initiatives is an innovation leader in designing best-sellers of absolute commercial success.I led cross-functional global projects at Small Domestic Appliances, Floor Care, and Professional Appliances in developing a range of innovative products, including a Green Family sustainable product line that reduced plastic impact by 30%, aligning product development with corporate sustainability goals, and leading the Silent Family developments that include engines, blenders, vacuum cleaners, mini washers, and fans.Responsibilities· Strategic design, market research, product development, and engineering collaboration· Oversaw design innovation and R&D efforts · Led global ID projects in research, conception, and management · Managed supplier relationships in Brazil, China, and EuropeManagement Tasks· Implemented the global VBL for SDA· Implemented Innovation and R&D programsAchievements· Product of the year in Europe (Creative Collection · according to Plus X · 2011)· Contributed to being recognized as the most innovative brand (according to Plus X · 2011)· Created the best-selling product: Nano vacuum cleaner (1 million units sold in 2010) · Packaging cost reduction (USD1.2 million/year)· Products cost reduction planning (USD2 to 3 per unit FOB)· Innovation & Intellectual Property in Blenders, Vacuum Cleaners, Fans, and EngineeringInnovation· Power Silent Blender (new technology)· Plasma Fan Panel (silent and save energy)· Phoebus Dry Iron (premium finishing perception and 30% cheaper). packaging cost reduction through process adjustment

Paris Area, France

Temporary collaboration to creative and innovative projects.

Milan, Lombardy, Italy

Research & Design Development.Guidance of the master projects.

Curitiba Area, Brazil

graphic and industrial design, working with branding, sign product development, furniture and architecture support.

Curitiba Area, Brazil

brand identity, graphic design, industrial design, merchandising, advertisement.

Master, Industrial Design

Master in Industrial Design from the Domus Academy [Milan, Italy] with a focus to the exploration of research and design experiences.

Bachelor, Industrial Design

Bachelor degree with focus in multidisciplinar and extensive training, which combines human and technological aspects, using creativity.

Attendant Student, Engineering Chemistry

Key classes attended: Advanced Mathematics, Chemistry, and Physics Materials, Sustainability, Quality Control, and Industrial Processes