ARBO is a design company, which INTEGRATES multidisciplinary areas using the design-based approach, to create BRAND LANGUAGE connections and INNOVATION. Through a unique method, we are able to create STRATEGY and innovative products by a strong VBL, which helps the organizations to grow with a positive impact on BUSINESS, identifying new ways to support CONSUMERS by uncovering latent needs, behaviours and desires.
01. Strategic Design
mapping and understanding the environment, future forces & innovation
· innovation road map, consumer analysis, focus groups, competitor analysis, trend directions and others
Deliverable: concept & opportunities mapping | consumer analysis | benchmarking | trend mapping
02. Identity & DNA
branding & positioning
· visual directions guidelines, packaging, communication support, iconography, publications, web support and others
Deliverable: brand book | visual identity book | satellites
03. Visual Brand Language
product & family language (VBL *)
· VBL strategy guidelines, design directions, design principles
· product family guidelines, design assets, family signatures and connections (shape, CMG, FFF, UX, technology)
Deliverable: VBL strategy book | family assets
04. Product Design & Management
management tools & process full attendance
· 3D, mock up, product documentation, specifications, process attendance & integration
· training teams (innovation process, VBL development, design process, relation between teams and factory in China)
Deliverable: product | prototypes | 3D (surfaces) | specs and documentation
satellites | high resolution images | packaging | manuals | sales point | communication
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