I manage executive communications, travel industry-facing content, board books, annual review and more.

Freelance consultant, primarily working with start-ups and agencies to guide content creation processes for editorial and marketing needs.• Developed content strategy for major consumer goods brand for website redesign launch. • Developed seasonal social media marketing plan and copy for Silicon Valley biotech firm. • Performed UI and UX audits on sites to improve microcopy to improve interaction and sales.• Developed content management systems for several Bay Area travel start-ups.

Manage all editorial aspects of a premiere Bay Area-focused lifestyle/culture magazine and website.• Lead a team of 12 people while overseeing editorial, freelance, and interns. Published monthly print magazine with 55K circulation, daily blog posts on 7x7.com, and stand-alone guides to San Francisco nightlife/dining. Duties encompassed a special edition guide for Concurs d’Elegance and Monterey Car Week.• Collaborate with sales and marketing teams on brand messaging.

Editing online articles specifically to make medical language accessible to the average reader.

CALLISTO MEDIA, INC. | Emeryville CA March 2019 – August 2020Managing Editor Manage non-fiction data-driven books from inception to publication; including market research and positioning, granular planning from interior content to consumer facing covers. Brought 18 successful titles to market place, with the majority launching as Number One in their consumer category on Amazon.

I oversee front of the book for the 101-year-old Via, the magazine for the 5.8 million AAA members of Northern California, Nevada, and Utah, plus issues for Alaska, Arizona, Idaho, Montana, Oregon, and Wyoming. I oversee content development for our blog, viamagazine.com, and am a content strategist for our digital content marketing team working across product lines for Travel, Insurance, and Membership benefits and discounts.

Fest300 curates the world's best festivals through a lense of cultural anthropology asking the question, "Why do people gather together to experience something bigger than themselves in search of 'collective effervescence.'"As executive editor I led a small startup team developing back end systems, the overall publishing program, marketing and social media programs, content strategy and UX. The site launched in late July 2013 reaching 100K UVs by December 2013.

• Manage all content aspects of online publishing program including destinations database, daily publishing program, e-newsletter content and delivery to 420K subscribers. Build and manage 150-person global editorial staff, temp staff, and author pool. Grew newsletter subscriber base from 30K. • Manage B2B custom-content and licensee relationships with strategic partners including bespoke content for New York Times Travel section, Intercontinental Hotels Group, and others top generate $5M annually.• Editorial lead for content management system development for digital and print products including taxonomy creation and content architecture for 4.1K destinations generating $25M annual revenue.• Manage and moderate online community including member forums, photo galleries, and blogs for 260K registered members. Grew membership from 30K.• Creator and co-host of the Frommers.com Podcast. Researched, wrote, and interviewed guests for over 200 sessions leading the podcast to become a top ten free travel podcasts on iTunes with over 2M downloads.• Brand media liaison, spokesperson, and panelist. Contact for television, print, radio and online media outlets. Featured in major media such as The New York Times, The Los Angeles Times, Chicago Tribune, NPR, PRI, SmartMoney.com, Fox News, CNN, The Economist and others.• Editorial lead for 3 site redesigns, steadily increasing traffic to 24M monthly PVs.• Editorial lead for mobile guidebook and strategic partner app development.

• Manage editorial calendar and publishing budget for daily e-newsletter publication and delivery. Assign, write, edit, and publish 5-7 daily features.• Produced co-branded sections and microsites featuring custom content for onsite and partner sites.• Lead site user engagement including developing templates for reader e-mail responses, creating rules of engagement for forum members and writing site FAQ.• Moderated community message boards.

• Managed data entry staff for destinations database. Increased destinations from 200 to 600. Hired and trained staff of 12 people.

• Coordinated and managed afterschool childcare for 120 students ages 4-14 generating over $2M operational revenue annually.• Trained and managed 15 on-site counselors.• Wrote and implemented policy and curriculum.

• Developed admissions standards for the Early Childhood Department.• Administeried, scored and interpreted Gesell Childhood Development ReadinessAssessments for 200 applicants annually.• Reviewed applications for admitting up to 70 students annually.• Conducted biannual open houses for prospective families.

• Instructing and managing a 20-student classroom for top performing school.• Observed and evaluated student performance.• Communicated student needs to parents and other teachers.• Developed curricula on a departmental level. Trained fellow faculty on implementation.• Hired and trained teaching assistants.