I'm privileged to lead teams that drive innovation and impact through Web/Digital Experience, Demand Generation & Marketing Automation, Workflow Design & Management, Paid Media Planning, Marketing Analytics and Marketing Technology Platform expansion, consolidation and administration.

Driving the growth of a SaaS product portfolio valued at more than $100M in revenue. Responsible for market analysis and opportunity identification, pricing and positioning strategy, market segmentation, messaging strategy and go-to-market optimization to influence product strategy, drive marketing investment efficiency and increase customer engagement.

Transforming IBM’s global conferences brand strategy and digital experience through advanced digital, content, social and influencer marketing techniques. Redefining the digital ecosystem driving IBM’s global conferences content experiences to seamlessly connect external audience to new streamlined opportunities to convert. Training a digital marketing team in advanced online and content marketing techniques to build brand awareness and convert it into revenue.

As the Digital Marketing Program Director for IBM's Big Data & Analytics Category, I developed and managed the execution of an integrated marketing strategy that combines digital experience with social, web, content, search marketing and paid advertising to drive IBM's revenue and thought-leadership eminence for Big Data & Analytics.

I led the social media strategy team for IBM's Information Management Division, guiding a team of Social Business Managers to leverage social media strategies as part of an integrated marketing approach. As part of that effort, the team developed a Social Hub concept that connects Demand Generation, Content Marketing and Social Media together in a self-sustaining and growing model that contributes directly to lead revenue generation and ROI.As one of the original members of IBM's Social Intelligence Office, I also helped develop organization-wide standards for social measurement, analysis and actionable reporting.

Redefined Netezza's marketing strategy through a digital, content and social marketing make-over which enabled Netezza to capture a disproportionate share of voice and volume of mention (37% YOY growth) against companies like Oracle and IBM. Led the Digital Marketing transfer of business during the IBM Acquisition, ensuring Netezza brand's continuing digital brand equity.

Led the Challenger Brand remake of Boston-based Netezza, a data warehouse appliance start-up and launched first digital marketing and community-building efforts. Developed strategies and tools for successfully driving customer acquisition through a SaaS trial and freemium model for a real-time social analytics platform (Terametric). Collaboratively drove a product development roadmap based on real-time audience feedback and tool usage, identifying and incorporating critical functionality (Terametric).

Successfully managed $5.7M in direct fee revenue and $13.8M in total billings while maintaining one of the agency’s highest profitability percentagesConducted and analyzed both qualitative and quantitative research to inform strategic planning effortsDeveloped comprehensive strategic plans for both B2B and B2C clients engaged in complex, multi-channel marketing effortsLed large, multi-disciplinary teams in the development of tactical marketing initiatives including broadcast, print, online, social, direct, guerilla, tradeshow and outdoor campaignsBrand strategy development encompassing research, identity, positioning, key messaging platforms, voice/tone and testingClients included: Unum, Colonial Life, Delhaize (Hannaford’s parent company), Fidelity Private Equity, Arrow International, Teleflex Medical, Backyard Farms, Silverstein Properties, Guardian Industries.