Diane Schuirman-Hagedorn Email & Phone Number

Remote

• Three-Prong System for Websites that Work:
• Website lead multiplier: Optimization to drive more traffic to your site
• Conversion optimizer: Engagement strategies to entice visitors to consume more information, strategically developed to convert visitors into leads
• Revenue maximizer: Ensure a high-end experience to ready your leads to buyMastering Your Message:
• Key messages: Articulate who you serve and how
• Message toolkit: Share what you do with a fact sheet, FAQ, etc.

Remote

Greater Seattle Area

Equipping leaders, patient care teams and business operations staff with information and resources for a successful transition to the Epic electronic health record in hospital and clinic settings

Tacoma, WA

• Communications consultant working as key project team member on internal strategic initiatives for national faith-based health care system retainer client with 60,000+ employees in 18 states
• Developed complex strategic communications plans and managed launch and implementation of communications programs—including strategies for communicating to employees, planning frequency and vehicles for communications.
• Planned and developed—including writing and editing—content and collateral for various channels and vehicles to drive awareness and engagement across diverse audiences
• Partnered with leaders, IT, HR, marketing, organizational change management and training to create and share internal messaging for all levels about strategic direction and announcements, including reasons for change.
• Collaborated with internal teams and vendors on communications best practices to ensure quality, consistent, aligned messaging across the organization
• Managed electronic health record implementation program WordPress website providing forum for feedback on build decisions and on-demand information to help patient care teams transition to new EHR systemsSignificant.

Tacoma, WA

• Increased earned media 110% first year; average 80 media releases/year
• Led development of collateral for successful $9.6 million inaugural major gifts campaign
• Managed publication process that increased visibility of workload and status of requests
• Produced weekly online employee newsletter that fostered community across campus
• Created and implemented marketing and communication plans
• Produced quarterly high school and community newsletters, including writing, editing and layout

Seattle, WA

• Planned six annual events, each attended by up to 500 C-level executiveso Determined and achieved event strategic initiativeso Created and managed event budgets and timelineso Oversaw creation of event collateralo.
• Copyedited magazine articles and reviewed magazine proofs
• Lead list researcher for inaugural Book of Lists
• Wrote features and news items
• Provided administrative support to publisher

Greater Seattle Area

• Managed front office
• Completed weekly financial reports showing progress toward fundraising goals
• Maintained office logs
• Provided administrative support to director and team members

Master'S Degree, School Of Journalism And Communication

Bachelor'S Degree, Print Journalism And Public Relations