Diane Schuirman-Hagedorn Email & Phone Number

Remote

Three-Prong System for Websites that Work:• Website lead multiplier: Optimization to drive more traffic to your site• Conversion optimizer: Engagement strategies to entice visitors to consume more information, strategically developed to convert visitors into leads• Revenue maximizer: Ensure a high-end experience to ready your leads to buyMastering Your Message:• Key messages: Articulate who you serve and how• Message toolkit: Share what you do with a fact sheet, FAQ, etc.• Strategic content or communication plan: Know what’s next to increase your visibilityKeeping You in Touch With Your List and Stakeholders:• Blog posts• Newsletters• Emails• Video scripts• Research to inform your messages and next stepsShowcasing Your Expertise• Press releases• Case studies• White papers• PresentationsConsulting:• A sounding board and recommendations for your communication needsOne-shots:• Copywriting• Editing• Proofreading

Remote

Greater Seattle Area

Equipping leaders, patient care teams and business operations staff with information and resources for a successful transition to the Epic electronic health record in hospital and clinic settings

Tacoma, Wa

Communications consultant working as key project team member on internal strategic initiatives for national faith-based health care system retainer client with 60,000+ employees in 18 states• Developed complex strategic communications plans and managed launch and implementation of communications programs—including strategies for communicating to employees, planning frequency and vehicles for communications, and coordinating across the organization• Planned and developed—including writing and editing—content and collateral for various channels and vehicles to drive awareness and engagement across diverse audiences• Partnered with leaders, IT, HR, marketing, organizational change management and training to create and share internal messaging for all levels about strategic direction and announcements, including reasons for change, priorities, scope, benefits, what to expect and how to get ready• Collaborated with internal teams and vendors on communications best practices to ensure quality, consistent, aligned messaging across the organization• Managed electronic health record implementation program WordPress website providing forum for feedback on build decisions and on-demand information to help patient care teams transition to new EHR systemsSignificant initiatives:• Enterprise information security: Incident response team and routine messaging• Transition to centralized shared services: Enterprise resource planning, time tracking, supply chain and accounts payable• IT infrastructure improvements: Network; data centers; phone systems; PC hardware; and Citrix and Microsoft tools• Transition to IT managed services: New IT help desk and ticket management system, and new network and data center support• Electronic health record implementations: Communication team collectively supported more than 100 cutovers in 12 states for multiple electronic health record and revenue cycle applications• Evidence-based practices: Workflows to improve patient care quality

Tacoma, Wa

• Increased earned media 110% first year; average 80 media releases/year• Led development of collateral for successful $9.6 million inaugural major gifts campaign• Managed publication process that increased visibility of workload and status of requests• Produced weekly online employee newsletter that fostered community across campus• Created and implemented marketing and communication plans• Produced quarterly high school and community newsletters, including writing, editing and layout• Content manager for select areas of website• Point of contact for internal clients• Coordinated work of three graphic designers; average 150 projects/year• Supervised interns and work study students• Community outreach• Served as interim director for nine monthso Continued original dutieso Managed department budget and staff of nineo Oversaw websiteo Developed and implemented annual ad campaign

Seattle, Wa

• Planned six annual events, each attended by up to 500 C-level executiveso Determined and achieved event strategic initiativeso Created and managed event budgets and timelineso Oversaw creation of event collateralo Worked with event sponsorso Managed event vendor relationshipso Coordinated event audio-visualo Wrote scripts for event speakers• Copyedited magazine articles and reviewed magazine proofs• Lead list researcher for inaugural Book of Lists• Wrote features and news items• Provided administrative support to publisher

Greater Seattle Area

• Managed front office• Completed weekly financial reports showing progress toward fundraising goals• Maintained office logs• Provided administrative support to director and team members

Master'S Degree, School Of Journalism And Communication

Bachelor'S Degree, Print Journalism And Public Relations