Dmitriy Yasinskiy Email & Phone Number

Stockholm County, Sweden

Sweden

Subscription monetization and product adoption.

Mentor Move is a volunteering initiative that is aimed at helping people affected by war to land a new job. Key areas of impact: Messaging, PR, mentor's onboarding, content writing and management. I also do mentorship: helping to tailor job search strategy, improve CVs and cover letter strategy and motivation development.>> MentorMove.org <<

Stockholm, Stockholm County, Sweden

no. 1 fishing app in the world with 15M users. (Re-) activation, and subscription retention through creating a coherent app experience. - Organic acquisition and subs retention: launching marketing features to drive distribution channels for product led growth - Led 15+ feature launch campaigns- Developed reactivation campaigns to drive subscription CR.

Stockholm, Sweden

Marketing plan for product launch, funnels, and CRM. Research and CJM for marketing communication, Online ads, and copywriting. Really a one-man-orchestra that kicks off the user acquisition and retention.

Saint Petersburg, Russian Federation

Top-2 multi-platform online streaming for shows, movies and sports. New pricing launch 10+% recurring revenue boost. New onboarding on iOS — CR to subscription increase. User research (questionnaires, interviews, BI-data). New onboarding for iOS app. which increased user retention, and the CR from trial to paid along with LTV of the corresponding cohort.

Saint Petersburg, Russian Federation

Full-spectre datacenter solutions: cloud, dedicated servers, network, and 30+ other products. Positioning for the product line launched 3 products on the marketing end. Product analytics (Qlick): customer value, consumption patterns for product and marketing insights. Created customer-facing presentations, web-copies. Keynotes at events and product.

Pre-sales from marketing concept to off-site POC with customers. Marketing budgeting, contractors management. SaaS (Actionspace): lead generation, full-cycle sales, and lead management, and customer development. CRM automation, product videos, live demos.

Limassol (Lemesos), Cyprus

Managing front-end dev team, SEO, CRO, and SEM. Achievements: Website launch, lead generation to bring the first 500 users in 2 months. Referral Program for customers. Reseller Program for VAR & system integrators. servers.ru localisation & launch.

Creating online campaigns aimed at both lead generation and brand awareness, creating content plan, copywriting, creating social media projects, managing the team of 6, social media advertising, community management. Content optimization and marketing automation (Marketo, SalesForce, HootSuite). Reporting and analysis (SalesForce, Marketo, Google.

Content planning for webinars and video tutorials on over 12 local markets in Eastern Europe, EMEA and APAC. Content production and advertising plan. Co-marketing campaigns with distributors, resellers and TAP: VMware, Microsoft, HP, Nutanix. Achievements: Coverage growth from 4 up to 12 regions. Over 10x lead number growth. Created a workflow for the.

Master'S Degree, Sociology

- Social network analysis, social data/user behaviour study, social organization of online.

Education record