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1. BUSINESS PERFORMANCE AND ANALYTICS- Issue-focus analysis: Performed data analytics to identify trends & underlying patterns & provided recommendations to support business decision making- Dashboard/ Report/ Warehouse/ Data Services:+ Designed, Managed & Reviewed periodic reports/ dashboards (monthly, weekly, daily...) and provided data services to ad-hoc requests to support the business stakeholders (both managing directly and managing indirectly via Data Team/ IT)+ Continuously & actively identified areas of potential improvement/ simplification/ automation and implement these changes for dashboards/ reports/ warehouse/ data services to enhance business & team productivity+ Be the PIC from the department to work with relevant stakeholders (Operation, Data Analytics & Insight, IT, etc..) regarding business & data rules, data extraction for the strategic & critical functional projects- Led the design and implementation of analytics project/ data sharing/ analytics exercises working with bank/non-bank partners- Performance Management: Advised project owners/managers on performance management methods, conducted the post-launch evaluation for strategic & critical functional projects- Business Planning: Planned, developed & set the target for sales, sales quality & other critical KPIs2. TEAM MANAGEMENT AND DEVELOPEMENT- Ensured team members were motivated and challenged by proper task allocation, talent identification & development, coaching & mentoring, team engagement activities3. STAKEHOLDER MANAGEMENT- Delivered satisfactory stakeholder management & influencing, maintaining good relationships with sub-function within the department as well as other departments & divisionsKey stakeholders to manage: Other departments in the division, Data Analytics, IT, Operations, and other departments who own data rules/ database4. Other tasks assigned by management level

1. Conducted analysis to support decision-making and helped the business to solve various problems through issue-focus analyses. - One of the examples was the evaluation of the PrimeTime program during Covid time & Do-Gen campaign. The insights were then factored into key decisions from TLTs and Territory heads.- Initiated & implemented an analysis framework to automate data processing and visualization steps for analysis which is now in use for all analyses in Data Analytics & Insight Department.2. Built new dashboard/revamped current dashboards to support the business to monitor performance: Built up a series of dashboards for Agency channel to help Sales team monitor their daily performance.3. Master the data structures and processing rules for the assigned function(s)4. Actively looked for areas of potential simplification/ automation and implement these change5. Verified and documented data rules, data dictionary so that it is well-maintained & updated6. Continuously upgraded data processing & visualization skill sets to catch up with new technology, new strategy

1. REPORTING- Created and maintained BI report & cohort analysis about marketing performance, game operation on Tableau - 900 views/day- Built realtime report (updated data realtime) for key metrics- Developed new reports to support top-line managers and supported ad-hoc data extraction2. PREDICTION- Built model to predict farmer-users (someone hired by a player, performs repetitive actions to gain experience) - achieving 99% accuracy- Predicted favorite characters in game - achieving 97% accuracy, save 30% time from analysis about meta game- CPI anomaly detection, build warning dashboard on Tableau - help marketing team recognize 98% abnormally increased CPI3. DATA EXTRACTION- Established data stream (explore, clean, manipulate, auto update with airflow, visualize on Tableau) - saving 70% extracting data manually- Supported ad-hoc data extraction4. LAUNCHING GAME- Support data for launching new game: 243000 new users, 10.8 billion revenue in first 7 days- Working with other teams to set up data tracking system for new game4. DATA CONSULTANT- Understood the problem of product, consulted the tracking data method and extracted data to answer the question of product owner.- Assisted business owner in understanding the meaning of the metrics and appropriate usage5. RESEARCH TOOLResearched advanced technical tools for optimizing game app operation (Firebase Prediction, Google Analytics Funnels, Firebase Remote config, A/B Testing...) - increased frequency of using new tools by 50%

Vietnam

- Led consumer promotion to deliver sale target, drive consumption and strengthen brand image- Analyzed sales performance, KPI and market demand to decide promotion scheme, volume and full year calendar - Built new promotion calendar & process template- Developed new website layout & interactive banner on Facebook for promotion media- Managed promotion budget and allocation for every channel- Tracked performance and activities of consumers and 4 main competitors on above the line channels - Supported the launching of liquid milk and new label

Ho Chi Minh City

1. CAMPAIGN PLANNING- Researched the market demand in every period of year and linked to our product to make campaign plan for full year- Developed campaign on digital platform with detailed activities on each channel- Made a list of full necessary materials for each campaign and aligned with relevant teams- Planned visibility of SKU/product and aligned with sales team2. CAMPAIGN IMPLEMENTATION- Worked cross-functionally to prepare full of materials of campaign- Worked independently in managing campaign process, collecting materials and setting up campaign3. REPORT AND OPTIMIZATION- Made weekly, monthly reports and campaign reports to show performance of campaign, user behavior/insight and optimization for the next campaign- Collected data, built data model on Qlik to show performance of every product, category and seller, thereby analyzed and recommended direction for category, product team4. CONSULTANT- Made proposals and guideline to customers to develop effective business on our channel- Provided insights about users to customers to choose suitable direction and activities for each user segment5. DATA MANAGEMENT- Qlik- Google Analytics- Power BI- SQL