How To SaaS is a management consulting firm that works with leading private equity investors and CEOs to help them build a data-driven, predictable marketing engine.

I lead the marketing team for the #1-rated SaaS solution in our space. Our marketing team runs: - SEO for our marketing site and our leading blog for nonprofits and membership organizations- Thought leadership and product education throughout the customer journey- Content across multiple channels and media: email, webinars, video, website, social media- Paid media

I lead the content team for the #1-rated SaaS solution in our space. Our content marketing team runs: - SEO for our marketing site and our leading blog for nonprofits and membership organizations- Thought leadership and product education throughout the customer journey- Content across multiple channels and media: email, webinars, video, website, social media

Just joined this fantastic organization to build out their content marketing....stay tuned. Developed and presented an evergreen webinar called The Tech Effect, now a core demand generation and lead generation asset for Wild Apricot.

Writer of The Black Suits trilogy -- a commercial fiction epic that follows New Yorker Lucas Roth, who travels from 2014 back to the 1940s and becomes a secret agent in search of his father. Rep'd by Deidre Knight of The Knight Agency.

Cloud-based Predictive Analytics Engine that empowers leaders to make the best possible people decisions. Over the last 8 years ClearFit has served over 4,000 customers from small start-ups to Fortune 500 companies covering a wide range of industries.As Head of Content Marketing for Clearfit, I develop, manage and execute the content marketing strategy, which includes Clearfit’s thought-leadership content, website content, blog, email marketing, sales collateral and contributed content for top media outlets. As part of a strategy to establish thought leadership for Clearfit, I have written stories for The Wall Street Journal and Forbes, and have coauthored a popular regular column on Inc.com: http://www.inc.com/author/ben-baldwin-and-donald-cowperTo position Clearfit as the leader in the new category of performance insights, I coauthored the company’s first ebook, What to Why - the 20-minute book for leaders who want to discover the new insights driving today’s top performing teams.http://www.whattowhy.comFor a more up-to-date picture of how I am helping to build Clearfit, please go to: http://www.clearfit.com/

Developed and executed a successful content marketing strategy: - Improved company blog to the point it was recognized as one of the “Top 5 Company Blogs Worth Reading” by Inc.com (http://www.inc.com/christina-desmarais/5-ways-to-start-company-blog-worth-reading.html) - Built an entirely new writing team to help achieve winning blog- Developed and wrote the critically acclaimed ebook "Breaking the Time Barrier" Over 130,000 downloads in the first 3 months Praised by bestselling business authors Tim Ferriss ("The 4-Hour Workweek") and Michael Gerber ("The E-Myth") 4+ star rating on Goodreads - Writer of the well-loved Cowper Files - counter-intuitive advice for entrepreneurs, freelancers and small business owners http://www.freshbooks.com/blog#stq=donald%20cowper&stp=1

Grew business for organizations and entrepreneurs through the power of storytelling- Wrote articles, speeches, web content and blog posts- Developed and implemented client marketing strategies- Coached entrepreneurs in business planning, marketing and sales- Approved Vendor for advisorwebsites.com

Training company specializing in business development, marketing and sales solutions for the financial services industry. - Grew the organization from a start-up into a leading boutique training organization - Contributed to revenue growth of 1000% over 8 years, reaching multimillion-dollar annual revenues- Co-created the world-renowned 8 Best Practices of High-Performing Advisors program - Developed and managed an event marketing strategy that generated steady leads and built an international client base of top institutions - Developed a marketing and business-building strategy based on the power of storytelling, attracting top clients - Wrote cover article for trade journal that led to the acquisition of our largest client- Wrote speeches for CEO that led to speaking invitations at top industry conferences- Wrote CEO’s internationally syndicated monthly business-advice column for Investment Executive (ran for seven years)

Published and co-authored books include:- "The 8 Best Practices of High-Performing Salespeople", with Norm Trainor and Andrew Haynes, 1998 Was # 1 bestselling business book, Canada (National Post) Rights bought by John Wiley & Sons; currently in its 8th printing Translations include French, Spanish, Arabic, Hungarian and Chinese - "Breakthrough: Take Your Business & Sales to the Top", with David Cowper and Andrew Haynes, 1998 Was # 1 bestselling book, Advocis Rights bought by John Wiley & Sons; currently in its 6th printing under the title Mega-Selling: Secrets of a Master Salesman Translations include Arabic, Chinese and Indonesian

- Developed content for company’s first-generation dating website, which later became lavalife.com- Co-founded Interact, a monthly magazine, and grew circulation to 45,000 in Toronto