Ellen Craig Email & Phone Number

Toronto, Ontario, Canada

How To SaaS is a management consulting firm that works with leading private equity firms and their portfolio companies to scale marketing and create enterprise value.

Toronto, Canada Area

• Scaled YoY PPC spend by 50% to $1.2 million - always maintaining a positive ROI.
• Managed all reporting for team’s KPIs (Traffic, CAC (by source), expenses, payback period etc.)
• Planned and executed all SEM, social media and display advertising campaigns (Google Ads, Display Network, Bing, Facebook, Capterra)
• Managed the website optimization team (designer and developer)
• Managed our marketing automation, database, reporting and vendors. Worked closely with SEO and content teams to leverage content for growth initiatives
• Helped fellow teammates to grow personally and professionally through structured 1-1s

Toronto, Canada Area

Toronto, Canada Area

• Trafficked display, video and mobile assets using DoubleClick Campaign Manager and Sizmek
• Ran digital ad campaigns for large clients including Air Canada, Dyson, and Kimberly-Clark
• Tested and verified creative assets to ensure they adhered to IAB and publisher specifications
• Acted as primary support person on major clients and respond to last-minute changes
• Executed creation of HTML tags for publishers and vendors
• Supported fellow team members on high-priority campaigns

• Edited, formatted, and re-wrote content for a published academic book
• Researched, wrote and presented research findings for publication
• Wrote and edited blog posts, photos, video and other content for website/social media pages
• Conducted, analyzed and transcribed interviews
• Organized and participated in conferences and meetings
• Developed and led workshops

 Operated a camera and monitored sound levels in the audio booth for live television broadcasts Switched camera shots in the control room Provided direct support for producer Introduced and welcomed new guests Solved problems and implemented solutions

Southern Ontario

-Received and entered data into excel spreadsheets- Performed quality assurance on data received and entered - Reviewed data templates- Administrative support for stake-holder meetings, including registration, meeting notes, set-up, and other tasks as required.

Wasaga Beach Provincial Park

Responsibilities: - Selling daily vehicle permits for adults, seniors, and disabled persons- Give directions to tourists- Complete debit, credit, and cash transactions- Communicated in English and French- Drove ministry vehicles and was certified in First Aid and CPR

Midland, Ontario

My Role: - Gave guided tours in French and English to members of the public - Delivered historical interpretation services by providing hands-on activities such as blacksmithing, carpentry and clay work- Provided historical information based on the knowledge acquired from the site manuals and from training

Honours Bachelor Of Arts And Science, Communication And Media Studies

High School Diploma