Ellen Craig Email & Phone Number

Toronto, Ontario, Canada

How To SaaS is a management consulting firm that works with leading private equity firms and their portfolio companies to scale marketing and create enterprise value.

Toronto, Canada Area

• Scaled YoY PPC spend by 50% to $1.2 million - always maintaining a positive ROI. • Managed all reporting for team’s KPIs (Traffic, CAC (by source), expenses, payback period etc.)• Planned and executed all SEM, social media and display advertising campaigns (Google Ads, Display Network, Bing, Facebook, Capterra)• Managed the website optimization team (designer and developer) • Managed our marketing automation, database, reporting and vendors. Worked closely with SEO and content teams to leverage content for growth initiatives• Helped fellow teammates to grow personally and professionally through structured 1-1s• Worked with Director of Marketing to organize annual, quarterly, and monthly goals in the form of OKRs. • Project managed key company-wide initiatives (rebranding and pricing changes).• Managed marketing CRM stack including Envoke and Hubspot

Toronto, Canada Area

Toronto, Canada Area

• Trafficked display, video and mobile assets using DoubleClick Campaign Manager and Sizmek• Ran digital ad campaigns for large clients including Air Canada, Dyson, and Kimberly-Clark• Tested and verified creative assets to ensure they adhered to IAB and publisher specifications• Acted as primary support person on major clients and respond to last-minute changes• Executed creation of HTML tags for publishers and vendors • Supported fellow team members on high-priority campaigns• Communicated with vendors and ensured proper set-up and deployment of campaigns• Troubleshooted implementation, tracking and reporting issues on digital ad campaigns• Trained account management teams and digital media planners on ad operations procedures• Provided technical support and recommendation to account management teams, creative agencies and clients

• Edited, formatted, and re-wrote content for a published academic book • Researched, wrote and presented research findings for publication• Wrote and edited blog posts, photos, video and other content for website/social media pages• Conducted, analyzed and transcribed interviews• Organized and participated in conferences and meetings• Developed and led workshops• Evaluated resumes and conducted interviews for hiring staff

 Operated a camera and monitored sound levels in the audio booth for live television broadcasts Switched camera shots in the control room Provided direct support for producer Introduced and welcomed new guests Solved problems and implemented solutions

Southern Ontario

-Received and entered data into excel spreadsheets- Performed quality assurance on data received and entered - Reviewed data templates- Administrative support for stake-holder meetings, including registration, meeting notes, set-up, and other tasks as required.

Wasaga Beach Provincial Park

Responsibilities: - Selling daily vehicle permits for adults, seniors, and disabled persons- Give directions to tourists- Complete debit, credit, and cash transactions- Communicated in English and French- Drove ministry vehicles and was certified in First Aid and CPR

Midland, Ontario

My Role: - Gave guided tours in French and English to members of the public - Delivered historical interpretation services by providing hands-on activities such as blacksmithing, carpentry and clay work- Provided historical information based on the knowledge acquired from the site manuals and from training

Honours Bachelor Of Arts And Science, Communication And Media Studies

High School Diploma