Taylor Moore Email & Phone Number

Toronto, On, Ca

Helping SaaS businesses nail their core messaging, refine their product positioning, and determine what content will help drive impact at every stage of the customer journey. How to SaaS helps businesses build powerful demand generation engines, drive revenue growth, and do more with their marketing budgets.

Toronto, Canada Area

Helping SaaS businesses attract, nurture, and convert new customers through thoughtful content strategies.

Toronto, Ontario, Canada

I taught SEO & Paid Search to marketing and communication professionals as part of George Brown’s Social Media Marketing certificate. The course taught students the basics of discoverability, keyword planning, Google analytics, and SEM campaigns.

Toronto, Canada Area

I managed TouchBistro's six person Communications team, with strategic oversight of brand messaging & brand strategy, public relations, social media, and content marketing.Highlights include: • Led the ideation, scripting, and production of the brand anthem video (alongside video production agency), along with the digital campaign that garnered 3 million views of the video.• Led TouchBistro's first brand health research study, surveying over 1000 restaurant owners to establish baseline for aided and unaided awareness, NPS, feature priorities, pricing perceptions, and likelihood to consider. Made strategic recommendations to senior leadership based on findings.• Managed communications team budget, reporting and tracking. • Managed communication and promotion strategy for all brand activations - highlights include TouchBistro's appearance on Gordon Ramsay's show 24 Hours to Hell and Back, digital promotion of two high production brand videos, and the placement and production of TouchBistro's first TV commercial.• Created new brand strategy and brand messaging based on in depth customer interviews, market research, and competitive analysis. • Oversaw production of content for TouchBistro's three websites: RestoHub.org, touchbistro.com and restaurantsuccess.touchbistro.com

I managed all things content and creativity at TouchBistro, a growing tech-startup that services the restaurant industry. Along with my team of two direct reports and 5 freelance writers, I created valuable, insightful and timely content that positioned TouchBistro as a thought leader in the restaurant space, as well as created brand awareness and generated demand. Highlights included: • Created, managed, and grew the TouchBistro blog,• Defined brand messaging and product messaging, and rolled out to rest of the company• Wrote and gave direction on all website copy and other owned domains• Managed social media strategy and execution,• Monitored and analyzed metrics for social media and TouchBistro blog,• Mentored and manage two in-house Content Specialists,• Managed the content team's budget

Toronto, Canada Area

Content Marketing and Copywriting • Responsible for strategy and execution for all TouchBistro thought leadership pieces, sales collateral, website copy, blog posts, etc. • Managed TouchBistro's content library hosted through Uberflip's content management platform. • Wrote copy for all marketing campaigns, publisher advertisements, e-blasts, and marketing nurture emails. • Managed team of freelance writers to execute TouchBistro's aggressive content marketing strategy. Social Media• Managed all TouchBistro social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Google+• Leveraged platforms to increase brand awareness, promote thought leadership, drive demand generation, and communicate with customers and others in the restaurant industryCustomer Community Management• Managed TouchBistro's customer VIP Community through Influitive's platform to create customer engagement, drive referrals, garner online product reviews, collect feature requests, fuel content marketing ideas, and forge strong relationships with our customers.

Toronto, Canada Area

• Generated multiple 100k+ software sales opportunities within a targeted account list of financial service organizations. • Created interest and built relationships with VP and C-suite level executives at $1B+ banks, insurance companies, and wealth management organizations. • Led discovery calls and demos with prospective customers, effectively demonstrating the value and use cases of the Vision Critical platform. • Leveraged the Challenger Sales methodology to effectively teach financial service leaders about the changes and trends in their industry, and tailor each conversation to the unique challenges of each of their businesses.

• Assisted a professor in the Department of Communication and Multimedia with secondary research• Worked with the academic research team on a project funded by the Communications and Public Relations Foundation• Was responsible for conducting extensive secondary research in order to write a 30-page literature review paper for publication• Communicated findings to research professor and determined suitable techniques for collection and analysis of data

Introduction to Communication (CMST 1A03)• Prepared a unique and engaging lesson plan each week • Individually led two tutorial sections each week• Graded assignments that produced 70% of each student’s final grade• Taught, assisted, and clarified course concepts and primary course textbooks• Frequently communicated issues, updates, and expectations with course professor and fellow TAs• Leveraged McMaster’s Online Teaching and Learning Community ‘Avenue2Learn’ for grade entry, assignment authenticity verification, and leading course discussion forums

Master'S Degree, Communication And New Media

Bachelor'S Degree, Communication Studies And Psychology