Don Clark Email & Phone Number

Annapolis Junction, Maryland, United States

Oversees the implementation of digital marketing services, including paid search, display advertising, SEO, paid and organic social media and email marketing.Manages a development team responsible for the design and development of client websites, ensuring they were user-friendly, aesthetically pleasing, and functionally sound.Oversees client website hosting environments and domains, ensuring seamless operation and management of digital resources.

With more than 15 years of marketing strategy, website design, and content development experience, I bring the unique perspective of a former journalist and business owner to help companies craft the “story” of their brand. I'm driven by the challenge of using this story to create impactful customer connections that drive meaningful results. As director of a full-service marketing agency, I lead a team of project managers, designers, programmers, and digital specialists to develop and execute a full scope of successful marketing strategies.New platforms and trends sprout like mushrooms overnight and become obsolete just as fast. The only constant: customers demand good content, and if you deliver, you will earn their trust and the right to make your pitch.I've found that a marketer's best asset is being an adaptable, quick study with a curious mind. My knowledge of digital and traditional marketing is more than academic; it's backed by the ability to execute the tactics behind the strategy, with 15+ years of copywriting, social media, analytics, design, photography, video production, and project management. I’ve acted as an in-house ad agency, collaborating with sales to develop a concept and then personally photographing, writing, designing and managing the production of a campaign from start to finish.Throughout my career, I have been called upon to step into new roles, learn new technology and adapt to new challenges. I always welcome new opportunities to grow professionally and deliver results.

Annapolis Junction

Catonsville, Maryland

o Manage Perspective Content to provide content marketing for over 100 clients in a broad range of industries.o Meet with clients to develop content strategy for the launch of new websites, including writing, photography, and video. Facilitate the rollout of new websites by collaborating with web developers.o Interview clients to learn about their business, develop a buyer persona for their customers, and create a site map of relevant content.o Create, revise, and edit written content for websites, blogs, and marketing collateral. Manage freelance bloggers, video editing specialists, and more.o Design and implement websites for clients using WordPress.o Develop an SEO strategy including keywords and longtail phrases and incorporate into content using current SEO best practices.o Shooting, editing, scriptwriting, storyboarding, and producing various videos including product videos, company overviews, and testimonial videos. Coordinate voiceovers, music choices, motion graphics, and other elements.o Studio and location photography including corporate headshots, real estate, product, food, sports and more.o Studio and event photography for clients such as Red Robin, USA Today, and the Chronicle of Higher Education.o Sophisticated retouching and image manipulation; production of online photo galleries and photo books. o Winner of numerous awards, including the 2005 News Photograph of the Year (Editor and Publisher Magazine)

o Manage all marketing and communication efforts for multiple national brands in business-to-business and direct-to-consumer channels.o Creative development of all marketing collateral, including design, photography and copywriting. Production of printed catalogs and info sheets, print and television advertising, and email marketing.o Manage staff of graphic designers and marketing associates to coordinate and execute nationally-branded marketing across print, digital and broadcast mediums for over 1,000 individual retailers.o Design, write and implement web content via content management system and collaboration with programmers. Content included product updates, store locator updates and promotional updates.o Plan, create and maintain social media content. Grew Novobeads Facebook fan base from 400 to over 70,000 in less than a year. Developed new uses for consumer data, such as identifying key regions for retailer placement.o Sales support and training for national sales force of over 75 through email newsletters, web-based conference calls and trade show events.o Plan and execute tradeshow presence, including booth appearance, pre-show marketing, and printed collateral at 12 or more tradeshows annually. Attend tradeshows in business development and sales management capacity.

Portsmouth, Nh

o Design and layout the Portsmouth Herald sports section, a daily newspaper with circulation of approx. 20,000. o Edit five to ten local and national sports stories daily for factual accuracy and grammatical correctness.o Research, photograph and write hiking guides for Trailing Off, an outdoor column. o Interview college and high school coaches and officials to gather news and statistics. o Create compelling headlines for print, optimize online versions for search.o Document news, sports, and feature stories using photography, writing, video, and audio for print and web. o Create creative photo illustrations to convey complex subject matter.o Improved company-wide image production through quality control, training and software modification.

Claremont, Nh

o Manage four-person photography department to provide images for a network of newspapers and websites.o Spearheaded creation of online photo galleries as new revenue source.o Document news, sports, and feature stories using photography, writing, video, and audio for print and web.

B.A., Mass Communications - Advertising, Business

Photography

Education record