Don Hall Email & Phone Number

Kirkland, WA

Marketing and brand strategy consultant, with 25+ years of experience in technology and lifestyle brand building. Areas of expertise: Brand Strategy including identity and positioning development; Go-to-Market planning and Integrated Communications strategy; Consumer Insights/Market Research strategy; Brand Engagement across media/consumer touchpoints.

Greater Seattle Area

I provide brand and communications strategy for Ten Gun Design, a full-service creative agency that does innovative design work for Xbox, Surface, Pokemon and others. As a strategy consultant for select engagements, my role is to cultivate sharp strategic insights and big ideas that inspire smart creative solutions.

Greater Seattle Area

Responsible for running the REI consumer insights function, including comprehensive brand equity tracking and ethnographic exploration of outdoor consumers. Facilitated transition of the team from Marketing into Corporate Strategy and developed multi-year insights strategic plan.

Responsible for developing all aspects of the Xbox brand strategy and managing the development of the Xbox 360 brand identity, strategic positioning and global launch campaign, including the award-winning 'Jump in' advertising. Managed a team of 12 global brand communications managers who implemented Xbox 360 brand and Microsoft Game Studio integrated.

Oversaw strategy, content and production for Windows, Office and other product web sites. Managed a team of 50+ during a major reorganization.

Responsible for managing Microsoft Office marketing communications over a 6-year period, helping Office grow from $2B to $8B in annual revenues and maintain 85+% market share.Oversaw all Microsoft Office and desktop applications advertising ($30+MM annual spending) for 4 major product launches: Microsoft Office 4, Office 95, Office 97 and Office 2000. Also.

Advertising and integrated marketing communications manager for leading business-to-business agency, which was part of Chiat/Day/Mojo at the time.Clients included Dow Plastics and Agfa.

Part of the agency team that created award-winning advertising for IBM.

B.A., English (Major); Concentrations In Economics And German

Graduated cum laude

M.B.A., Marketing

Certificate, Magazine And Book Publishing

Radcliffe Publishing Procedures Summer Program