Donna E. Hamilton Email & Phone Number

Responsibilities:Media Relations: Established and maintained relationships with journalists, bloggers, influencers, and other media professionals across relevant industries. Pitched story ideas, press releases, and company announcements to secure media coverage in online publications, blogs, podcasts, and social media channels.Content Creation: Developed compelling press releases, media kits, and pitch materials to effectively communicate client messages and generate media interest. Collaborated with internal teams and clients to identify newsworthy angles and storytelling opportunities aligned with business objectives.Online Reputation Management: Monitored online conversations and brand mentions to proactively manage the company's online reputation. Responded to media inquiries and addressed any negative publicity or crises in a timely and strategic manner to mitigate reputational damage.Digital Outreach and Link Building: Conducted outreach to relevant websites, blogs, and online communities to secure guest blogging opportunities, backlinks, and brand mentions. Leveraged PR campaigns to improve organic search visibility and domain authority through high-quality inbound links.Measurement and Reporting: Tracked and analyzed media coverage, impressions, sentiment, and other key performance indicators (KPIs) to evaluate the effectiveness of PR campaigns. Generated comprehensive reports and insights to demonstrate ROI and inform future strategies.Achievements:Secured feature articles and interviews in top-tier media outlets including Forbes, Inc., Entrepreneur, and TechCrunch, resulting in increased brand awareness and thought leadership positioning.Generated over 100 million media impressions through strategic PR campaigns and media placements, driving traffic and engagement across digital channel.Implemented a digital PR strategy resulting in a 50% increase in organic search traffic and a 25% improvement in search engine rankings for client websites.

Ppassionate Link Outreach Specialist with a knack for building relationships and securing high-quality backlinks. With six years of experience in digital marketing, I specialize in crafting personalized outreach campaigns to connect with influencers, bloggers, and webmasters within our target industries. My goal is to help businesses increase their online visibility and authority through strategic link building tactics. Let's connect and explore how we can elevate your website's SEO performance together!

Cologne, North Rhine-Westphalia, Germany

As the SEO Strategist at DMEXCO, I played a pivotal role in enhancing the online presence and driving organic growth for the organization. Leading a dynamic team of SEO professionals, I developed and executed comprehensive SEO strategies aimed at increasing website visibility, driving organic traffic, and improving search engine rankings across key industry verticals. My responsibilities included conducting thorough keyword research and analysis, optimizing website content and meta-tags, and implementing technical SEO improvements to enhance site performance and crawlability. Additionally, I spearheaded the company's link building initiatives, forging strategic partnerships with industry influencers, publications, and relevant websites to acquire high-quality backlinks and strengthen our domain authority. Through continuous monitoring and analysis of SEO metrics, I identified areas for improvement and implemented data-driven optimizations to drive measurable results. By collaborating closely with cross-functional teams, including content creators, web developers, and digital marketers, I ensured alignment of SEO efforts with overall business objectives and contributed to the company's sustained growth and success in the digital landscape.

Key Responsibilities▪ Strategic and creative development and implementation of retention advertising campaigns..▪ Development and implementation of tactical initiatives.▪ Monitoring and evaluation of main advertising campaigns and tactical initiatives.▪ Management of advertising, media buying and design agencies.▪ Budget management ▪ Liaison with senior management, including Sales and Marketing Director and Managing Director.

Marketing And Business Analysis Msc, Business Administration And Management, General

Strategy And Man­Age­Ment, International Marketing, A

Computer Science