Donna Keller Email and Phone Number

Full-time remote content strategist, writer and editor for Prisma Health, South Carolina’s largest health care organization with 18 hospitals and 300 outpatient sites.● Manage Prisma Health’s brand voice and tone using custom style and AP style guidelines.● Manage content creation and strategy to ensure a good rhythm of fresh content featuring strategic priorities across digital channels. Increased subscriptions to Flourish, Prisma Health’s content hub, by 76% in the past fiscal year.● Help develop digital marketing strategies. One example is a virtual care campaign that led to more than 100% growth for two consecutive years.● Use search engine optimization strategies to enhance website performance. This work resulted in a 30% year-over-year increase in conversions on priority service line pages.● Develop digital content, including advertising (search engine marketing, display and social), websites/landing pages/blog articles, SMS messaging, videos and CRM/email campaigns.● Review performance results using data sources such as Google Analytics, Google Data Studio, Siteimprove, Facebook Insights, Tableau, SEMRush and Salesforce Marketing Cloud to inform improvements and identify opportunities.● Use web content management systems, such as WordPress, and corresponding tools, such as Gather Content, Smartsheet and Excel, to create and update blog/podcast pages on the website.● Create and edit user-friendly content for Prisma Health’s patient portal, MyChart, to ensure a consistent digital experience throughout the patient journey.

● Developed digital content and advertising, including SEM, display and social ads.● Provided strategic direction, analysis and insight to manage successful campaigns and evaluated new opportunities to maximize ROI.● Developed solutions for sharing analytics with the marketing team and business partners.● Worked collaboratively with our in-house team and ad agency to develop, execute and evaluate marketing campaigns for key service lines to achieve system goals. Helped manage the creative process by writing strategic and creative briefs and developing advertising concepts.● Worked directly with business partners throughout the health system to find effective marketing and communications solutions, from concept to production.● Helped develop and manage our project process while working to improve efficiency, quality and timeliness.● Successfully led projects, teams and campaigns while maintaining budgets and resources.

● Led marketing strategy and communications for the Palmetto Health Physician Practice Network, which included more than 40 practices.● Wrote and designed PHPPN materials for patients, team members, leaders and physicians.● Created and managed practice advertising, working with our agency.● Developed campaigns and communications that helped the network exceed its goals for meaningful use of the patient portal and CGCAHPS patient surveys.

● Wrote and designed marketing materials to promote community health services and events. Led the creation of advertising campaigns featuring radio, TV, outdoor, print and direct mail.● Led physician communications and campaigns.● Wrote and edited collaterals and communications for the health system.● Assisted with internal and external communications, including crisis communications, team member engagement, and events.

● Developed and coordinated statewide educational campaigns, including a fire safety education campaign featuring print ads, promotional materials and Emmy-nominated public service announcements.● Wrote and designed agency newsletters, brochures and other publications.● Assisted in agency special events and news conferences.● Served as the agency’s webmaster.

● Wrote and edited newsletter articles and news releases promoting events at state parks.● Wrote and designed state parks' brochures, posters, ads, displays, and promotional materials.

Wrote copy for publications, advertisements, direct mail and product manuals.