Donna Keller Email and Phone Number

Led strategic alignment project for affordable housing organization, developing comprehensive plan for rebranding. Created marketing strategy and recommendations for marketing collateral.Led development of research methodology and plan for educational organization focused on college access. Research to inform strategic plan.

Led community engagement of over 200 University of Chicago families. Philanthropic group increased giving over $25 million.

Board certified coach working with individuals on life plans and careers. Extensive training in interviewing and coaching.

• Broad experience discovering consumer/customer insights, analyzing market dynamics, identifying issues and defining strategies and solutions to increase impact, reach, and scale. Worked across both business and non-profit enterprises, in both large institutions and start up ventures. • Key projects include: Analyzed business, qualified market opportunity and developed distribution strategies for industrial product company with consumer application; Identified consumer insights and created a clear branding strategy and selling materials for an arts center; Conducted market analysis, created strategic communication plan and digital strategy for educational service organization focused on early intervention.

Co-Founder of Chicago ReBoot regional program. Develop educational sessions and series for women in Chicago seeking to re-enter the workforce focused on technology, job search skills and personal empowerment. Launched ReBoot into the Chicago Market with programs in 1871 (tech incubator space). Work included focusing mission, planning course materials, creating affiliate partnerships, developing communications and marketing plans.

Elected official. Led development of Strategic Plan for School District including mission, vision, goals, strategies. Developed new market research strategy and revised research tools. Surveyed and researched over 50 schools nationwide. Developed revised personnel evaluation system with a focus on outcomes and impact.

Led multi-functional team to develop new products from inception through prototype development as part of New Ventures Group. Analyzed market potential. Projects included women’s health, anti-microbial, spa and Swiffer products

Developed and directed implementation of national branding strategies, created concepts for line extensions/upgrades