Donna Robertson Email & Phone Number

London, England, United Kingdom

London, England Metropolitan Area

Created by everywoman, this charity is working to close the gender gap in business. It connects school girls to hundreds of female role models working in a variety of sectors via an online portal. It also supports them to build confidence, leadership and communication skills so they are ready to navigate their future careers. Appointed to develop the proposition, lead the sponsorship handover from BP to Microsoft, the new technology partner and manage the website migration to a new hosting platform. Reported to Modern Muse founders and trustees. Responsible for all aspects including fundraising, programmes and partnerships.• Developed the proposition. Researched competitors and the target audience. Established a unique selling point and developed the product which included a leadership programme for girls. Created supporting resources including web and social media content, workbooks, presentations and skill-building workshops hosted by sponsor partners. • Engaged stakeholders. Identified, pitched to and engaged supporters including teachers, leadership experts and sponsors such as Accenture, Credit Suisse and Superdrug. Created presentations and pitch proposals. • Increased awareness. Brokered distribution partnerships with organisations, including the British Retail Consortium, STEM Ambassadors, Tech She Can and Girlguiding UK. Spoke at events and drove social media strategy.• Steered the charity towards financial sustainability. 1. Transitioned from a social enterprise to a charity to increase funding opportunities. Relaunched at the House of Commons to 60+ business leaders and MPs. 2. Led volunteer interns and apprentices at Microsoft to develop a low-cost website profiling 800+ role models. Saved £50,000+ a year in web development costs. 3. Responsible for budgeting, fundraising and profile-raising to generate a minimum of £85,000 per year.

London, United Kingdom

•Appointed to develop an online mentoring platform with Hewlett Packard Enterprises (HPE) in partnership with everywoman. Reported to leaders at HPE, steered an HPE agile web team and engaged corporate representatives for research and testing. •Reviewed and revamped two SME websites, both were struggling to maximise bookings. Analysed and enhanced the user journey, rewrote promotional content and changed booking systems. Both companies saw a rise in bookings.

London, United Kingdom

On the leadership team with the co-founders. Responsible for the strategic direction of the brand, website, product development and events, awards and membership marketing. Repositioned everywoman and developed new revenue streams - created products and services to drive gender equality and support the advancement of women in business. Project and programme management•Devised and spearheaded the launch of new products and events. They included: an online personal development portal, used by 45+ corporations with 30,000+ members in 100+ countries – it delivered over a third of everywoman’s revenue.Content Marketing•Drove content marketing initiatives to elevate brand authority and drive member engagement, lead generation, and revenue. Created: ‘The Gender Pay Gap Matters' for the Government Equalities Office which resulted in the acquisition of a key client; member video interviews profiling 60+ senior leaders; a bi-monthly publication for corporate buyers. Campaigns•Steered the planning and execution of database/direct marketing, telesales and social media campaigns (organic -Twitter 19,000+, LinkedIn 10,000+ and PPC). Research•Led customer insight initiatives (qualitative and quantitative research). They included: advisory boards for CEO’s and Directors, focus groups and online surveys. Used the findings coupled with competitor analysis to steer the development of new and existing products.Brand development and management•Custodian of the brand, instigated and managed re-branding and repositioning, was the gate-keeper for all external branding including partners, stage sets and collateral.Data and database strategy•Re-engineered the customer relationship management system, sales planning and sales reporting, to ensure the sales team maximised client potential through a key client strategy.

London, United Kingdom

Researched the commercial viability of new events, created themes and programmes. Delivered a suite of highly-acclaimed conferences and award ceremonies with major organisations as sponsors. Key Responsibilities.- Strategic PlanningWorked with the co-founders to create a three-year events plan.- New product developmentCreated and launched everywoman’s first industry award programme in Transport and Logistics.- Managing timelines.Created a project overview detailing all key activities and deadlines by event and provided all stakeholders with running orders to ensure the smooth and timely running of the event.- Project managementSet the agenda for multiple events, managed logistics, suppliers, speakers and on-the-day delivery. - Copywriting and collateralOversaw all marketing material, on the day brochures and stage sets. Created all presentations and wrote scripts for key everywoman personnel.- Budget setting and management.Set budgets, contracted venues and external suppliers. Delivered all events within the allocated budget.- Brand gatekeeperCommunicated event standards, created manuals and oversaw the feedback and evaluation process.- Stakeholder management Single point of contact for clients, exhibitors, VIP speakers and sponsors.Maintained regular contact with key partners and sponsors throughout the programme, created briefing documents and was the key point of contact for issues.- Team management.Managed staff a small team responsible for measuring performance and development.

London

Appointed to manage a portfolio of 4 and 5-star hotels, including The Dorchester. Worked to understand client requirements and steered a team of remote web developers to create web solutions within required time frames.

Windsor

Senior role for sales planning and measurement, procurement and sales standards. This role was created to support the integration and performance of the European regional sales teams following an acquisition. - Sales strategy.Worked with the VP of Sales EMEA and regional directors to create the annual sales strategy in-line with the company and global objectives. - Sales reporting and planning.Transformed the sales planning and reporting process, managed software development and created manuals. Managed deadlines, provided ongoing support and training. Reviewed and consolidated annual plans and monthly reports for the VP of Sales EMEA and managed regional directors to deliver.- CRMSet standards, provided documentation and trained the regional sales offices.- Learning and development. Created a sales induction programme and standards manual – they were adopted by regional sales offices globally and hotels in Europe and the Middle East.Worked with a supplier to develop sales management and leadership courses, ensured the incorporation of company strategy and external business trends.- BrandingDesigned and managed the creation of a new European tradeshow stand in collaboration with a supplier, the budget was approx £90,000. Set and managed budgets for each show and ensured brand standards were met. Managed the delivery and build at key tradeshows.

London, United Kingdom

Managed sales executives to drive group, conference and incentive business into hotels globally from a UK client base of conference and incentive agents.- Developed strong relationships with a UK client base to drive enquiries and conversions.- Liaised with and managed hotels globally to ensure timely responses and competitive rates.- CRM Super user, set standards and provided sales directors with statistics, client updates and insight.- Generated group bookings globally – met a team target of $18m.

Education record

Ba Hospitality Management, Hotel/Motel Administration/Management