Donovan Wydner Email & Phone Number

Consult with clients in multiple industries on the optimal loyalty and CRM strategies, evolving customer journeys, and program design elements based on business and customer needs. Passionate about enabling clients to leverage member data and technology in implementing business strategies;Accountable for financial and staff forecasting across.

Purchase, New York

• Managed credit and debit card loyalty programs in the U.S. for banks and credit unions; responsibilities included strategic planning for each client portfolio, detailed analytics, budgeting and forecasting, and client.
• Increased revenue by almost 20% across managed clients by employing a consultative sales approach for upselling products and services, including insurance and ‘Pay with Rewards’ which allows customers to redeem reward.

Morris Plains, New Jersey

• Managed the $8M+ P&L for a debit and credit card loyalty program, the uChoose Rewards product, for 400+ financial institutions including banks and credit unions with under $10B in assets; responsibilities included the.
• Generated market share and sales by developing new product ideas and strategic business and product development initiatives as well as by collaborating with Sales to develop B2B sales and marketing strategies and.

• Assistant Marketing Manager, Loyalty Marketing - Geoffrey’s Birthday Club and Credit Card 2009 - 2012 Assistant Marketing Manager, Geoffrey’s Birthday Club 2008 - 2009 Marketing Promotions Coordinator 2007 – 2008.
• Transformed a loyalty program from a paper-based disparate initiative to a digitalized formidable program with over 11M members, saved $500K through analysis and implementation of new procedures, and increased online.

• Managed major construction industry accounts for overseas companies with a U.S. footprint and verticals in dealerships, equipment, industrial, and more; responsibilities included marketing plan and performance.
• Built awareness with, attracted, and converted prospects to clients by developing creative and practical marketing solutions as well as by collaborating with clients to determine and execute marketing objectives.