Dorcas Kpabitey Email & Phone Number

Accra, Greater Accra Region, Gh

Accra, Greater Accra Region, Gh

- Contributed to a 130.4% increase in website traffic in 2023 by authoring and publishing 20+ long-form search engine optimised articles across 3 industries. Some articles rank in #1 and featured snippets) on SERPs for various keywords.- Conducted customer and competitor research to uncover customer pain points and wrote 3 detailed alternative/comparison landing pages to effectively communicate the value of the product and make a good case against competitors.- Improved progress tracking of content writing and marketing collaterals by building a workflow in Notion; helped track progress easily and kept team members on the same page.- Managed collaborative content partnerships for 3 external webinars and 150+ articles to improve search performance, establish zipBoard as an authority, and expand the brand’s reach.- Improved brand consistency and minimised time spent on addressing first inquiry emails from guest writers and contributors by developing a shareable guest blogging guideline document.- Created and distributed articles and 12 lead magnets, resulting in a 7% MoM increase in conversions.- Created 5 Sales Enablement assets (brochures and one-pagers), and equipped the sales team with valuable resources to enhance their effectiveness and contribute to improved sales performance.- Collaborated with the in-house creative designer to work on product videos, images for blogs and some designs for eBooks.- Managed the content management system (WordPress), ensuring seamless updates, optimizing website functionality, and enhancing user experience for streamlined content delivery.- Analyzed and reported on content performance metrics, providing valuable insights to inform future content strategies; contributed to the optimization of content initiatives and improved overall effectiveness in reaching target audiences.

- Enhanced strategy creation by monitoring, analyzing, and reporting on social media performance; leading to a 49.02% increase in followers and increased engagement by 28.96%, with an average engagement rate of 6.5% MoM.- Discovered opportunities to improve brand content collaterals by researching public-facing assets of 4 competitors as part of brand and content strategy development.- Contributed to data-driven decision-making by gathering and analyzing industry and consumer insights, which informed strategic initiatives and optimized overall organizational performance.- Achieved a significant 53.3% increase in Twitter post impressions through strategic content planning and engagement tactics, enhancing the brand's reach and online visibility- Monitored and reported on end-of-year email marketing campaign and optimized campaign to improve performance. Resulted in an average open rate of 65.9% and click rate of 11.4%.- Coordinated the planning and execution of the first NoCode Techies Transitioning into Tech Q&A (Product Management), resulting in a 28.57% attendance rate and the creation of repurposed content for NoCode Techies transitioning into Product Management.- Coordinated the development of a compelling visual brand identity for NoCode Techies, resulting in a cohesive and impactful brand representation that resonates with the community and positively influences brand perception- Saved organization funds by renegotiating a project re-opening fee for the NCT visual identity project on Fiver, resulting in a cost reduction of 29.4% and contributed to the successful completion of the project within budgetary constraints while maintaining high-quality visual brand deliverables- Implemented tailored welcome automation for new members in the Slack community, enhancing the onboarding experience and fostering a sense of inclusion; contributed to increased member satisfaction and active participation within the communityVirtual Assistant to the Founder

Accra, Greater Accra Region, Ghana

- Contributed to a 221% increase in sales in 30 days by collaborating with the social media manager and CEO to plan, create and distribute content for holiday sales- Ensured consistent content creation and distribution by overseeing content operations of the content team (creative designer, content writer, and social media manager)

Accra, Greater Accra Region, Ghana

Legon, Greater Accra, Ghana

Unit: Marketing & Communications- Wrote 60+ news stories during the period, and occasionally drafted scripts for videos to keep the internal and external stakeholders of the school informed about the activities of the school- Collaborated with colleagues to proofread and edit content (news stories, brochures, annual reports) to improve readability and ensure the absence of grammatical, structural and typographical errors- Addressed 300+ client issues (pertaining programme information, applications, registration, fees, reference requests) by offering call and email support. This aided in the graduate admission process and improved service quality- Transcribed videos and audios, and converted them to minutes, reports, or news stories. This enhanced internal and external communication- Implemented a new strategy for generating monthly email reports by using Excel to record daily emails and using the data to generate the email log report at the end of the month. This reduced the time spent on working on monthly reports.- Introduced embedding video links in news stories to drive traffic to YouTube and Facebook, as well as increase awareness of the school’s presence on these sites.- Crafted compelling landing page copy for the school's One Year Special Master’s programs, effectively communicating the unique value propositions and contributing to increased enrollment and program interest.- Interviewed faculty, staff, and students and created compelling profiles and news stories that showcased relevant milestones and positively contributed to the school's reputation and brand image.

Accra, Greater Accra Region, Ghana

West African Senior School Certificate Examination, General Arts, Literature-In-English, French, Economics, Christian Religious Studies (Crs)

Activities and Societies: French Club, Lectors’ Association

Bachelor Of Arts - Ba, Political Science And Spanish, 3.83/4.0 - First Class Honors

Activities and Societies: United Nations Students Association, University of Ghana Chapter (UNSA-UG), Club de Noticias del Club Hispánico