Leading SHIFT’s Insight and Strategic Services. Helping clients in cycling and active categories better use data, strategy and creativity to outperform the market.

Headed up the cross-practice strategic capability at AnalogFolk London. Overseeing a whole host of talented Folk with experience in Brand, Experience, Data and Social strategy.Remit was to bring different combinations of strategic skills together to solve client problems in new ways. Won digital innovation agency of the year in 2019.Worked across our client portfolio including FMCG, Retail, Sports, Technology, Banking and Hospitality.

Heading up the strategy team at AnalogFolk London.

Working closely with our clients at AkzoNobel and Sainsbury's to help define their digital strategies. From content, to product design, to data.

Designed, co-ordinated and led the Innovation Academy Programme. A part-time course for young people in partnership with the Roundhouse charity. It helped young participants build core knowledge and foundational skills to help them understand the process of researching, ideating, prototyping and testing new digital experiences.

Supporting teams develop their business ideas, brand positioning and pitch narratives. And sat on the panel of judges to select the most outstanding ventures. The programme was run brilliantly by Thomas Scovell.

Senior plannerAcross blue chip FMCG, Telecomms and Alcohol clients

Strategist at Integrated communications agency. Role included:- Consumer research and insight- Market insight- Communications planning- Messaging strategies- Brand digital strategies- RM planning- Brand and identity developmentClient experience includes: Broadcast, Alcohol, Finance, fundraising, Transport & Tourism and Telecomms

Barclaycard, Barclays, Unicef, Malibu Rum

Internship at professional service body