Transforming brands by designing excellent physical, human and digital experiences. Creative thinking, excellent judgement, understanding of audience and user experience.Inspire, develop, mentor, motivate, and hire a passionate and highly talented team of producers and designers with a wide variety of design, coding and UX skill sets.Set standards for quality and creativity for the team, ensuring consistency of visual strategy and branding across all Boomin Media… Show more Transforming brands by designing excellent physical, human and digital experiences. Creative thinking, excellent judgement, understanding of audience and user experience.Inspire, develop, mentor, motivate, and hire a passionate and highly talented team of producers and designers with a wide variety of design, coding and UX skill sets.Set standards for quality and creativity for the team, ensuring consistency of visual strategy and branding across all Boomin Media divisions and businesses.Understand and can manage the delivery and implementation of brand strategies.Inspire great design internally, and sell it to clients. Show less

Directed the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans.Worked as part of the integrated media planning group, applying interactive media solutions to overall client objectives.Develop, present, implement and optimize interactive media plans and strategiesPlanned interactive strategy in tandem with traditional media planning teams.Worked with media planning, account service, social… Show more Directed the entire interactive digital team so that they have the knowledge, resources and expertise to create result-driven digital media plans.Worked as part of the integrated media planning group, applying interactive media solutions to overall client objectives.Develop, present, implement and optimize interactive media plans and strategiesPlanned interactive strategy in tandem with traditional media planning teams.Worked with media planning, account service, social media, creative teams and analytics teams to determine what specific needs are for interactive advertising. Show less

Created and maintained metrics reports on marketing and sales activities, effectiveness, and business impact.Supervised regional marketing budget.Developed alongside the Digital Marketing Team innovative digital marketing campaigns to generate leads and opportunities.Coordinated and organized events for customers and community to align with overall East marketing strategy.Analyzed market trends and recommend changes to marketing strategies based on analysis and… Show more Created and maintained metrics reports on marketing and sales activities, effectiveness, and business impact.Supervised regional marketing budget.Developed alongside the Digital Marketing Team innovative digital marketing campaigns to generate leads and opportunities.Coordinated and organized events for customers and community to align with overall East marketing strategy.Analyzed market trends and recommend changes to marketing strategies based on analysis and feedback.Ensured brand messages were consistent.Gathered and analyzed customer insight.Worked on content generation and production across all media platforms. Show less