Ipsos is Canada's largest research organization with a range of research service lines including Customer Experience (CX.) I lead tracking studies and projects for customer-centric organizations that demand strong alignment of corporate customer strategy and frontline execution. Clients are in a range of industries including government, telecom, natural resources, retailing, CPG and lottery among others. I design and execute research programs that evaluate CX at all steps of the customer… Show more Ipsos is Canada's largest research organization with a range of research service lines including Customer Experience (CX.) I lead tracking studies and projects for customer-centric organizations that demand strong alignment of corporate customer strategy and frontline execution. Clients are in a range of industries including government, telecom, natural resources, retailing, CPG and lottery among others. I design and execute research programs that evaluate CX at all steps of the customer journey, then consolidate actionable insights for executives to address by crafting informative and insightful presentation deck. I fine tune the message to audience, which ranges from a captivating, storytelling approach to a fact-driven, direct set of conclusions. Show less

Circana (merger of IRI and NPD Canada) is a leading CPG consulting and analytics firm that monetizes valuable retailer/manufacturer data by engineering powerful, purpose-built "big data" reporting and analytics systems. Circana provides executive thought leadership to guide integration of data science-led insights into conventional decision-making. Particularly skilled at transforming fact-driven analyses into approachable and actionable stories that diverse teams can easily translate into… Show more Circana (merger of IRI and NPD Canada) is a leading CPG consulting and analytics firm that monetizes valuable retailer/manufacturer data by engineering powerful, purpose-built "big data" reporting and analytics systems. Circana provides executive thought leadership to guide integration of data science-led insights into conventional decision-making. Particularly skilled at transforming fact-driven analyses into approachable and actionable stories that diverse teams can easily translate into strategic and tactical plans.Application/product responsibilities: Agile Solution and SAFe owner who managed a portfolio and value stream of data and application services at strategic roadmap level down to sprint. Clients are large CPG retailers and manufacturers using daily retailer sales and CRM data in online gateway to produce insights. Classic DevOps environment, 10+ years of biweekly sprints resulting in hundreds of application major and minor releases. Data environment: 50 billion row data system incrementing daily, near real-time, accurate and ongoing delivery, global data operations management from ETL to last mile delivery, data governance and data modeling.Client management/data science responsibilities: Led large team of data analysts to systematically discover behavioural correlations across millions of retail customers to maximize profitability and sales , engage in high value discussions with retail clients at C/V-level with the goals of creating new revenue streams and contract renewals. Provide thought leadership to leverage client/Circana intelligence and create enterprise-wide business strategies covering customer behaviour, marketing/media effectiveness and store design. Leadership responsibilities: Key member of leadership team, manage local Canadian analytics and operations team performance and development, ensure Canadian service deliverables are managed effectively as part of Circana global shared resource teams. Show less

As J-V/equity partner with London-based Aegis PLC, successfully launched the Canadian division of a global research firm that monetizes data and supports big data applications and services. Crafted market entry plan and took initiative to engage C/V-level executives with commercially-driven stories.Shortlisted initial customers, signed contracts, hired staff and opened three offices then built business to several million dollars in annual revenue. Successfully exited the… Show more As J-V/equity partner with London-based Aegis PLC, successfully launched the Canadian division of a global research firm that monetizes data and supports big data applications and services. Crafted market entry plan and took initiative to engage C/V-level executives with commercially-driven stories.Shortlisted initial customers, signed contracts, hired staff and opened three offices then built business to several million dollars in annual revenue. Successfully exited the J-V with sale to Circana/IRI, and stayed on as VP Operations with new leadership team. Show less

Hong Kong-based, Asia-wide retailing group with US$10 billion in annual sales from 10,000+ stores in the hypermarket, supermarket, drug and c-store channels. Reported to Group CEO, responsible for $500m private label program, $50m global fresh food procurement, over $100m China and global sourcing for wide range of groceries and general merchandise. 50+ member team covering eight countries and 18 business divisions.

Largest business unit in Dairy Farm, based in Hong Kong. Leading Hong Kong supermarket chain, with 250 stores and $1.5 billion in annual sales. Multi-year marketing effort grew share from 27% to 34% and earned #1 ranking for consumer perception of low price and quality. Responsible for consumer strategy, advertising and promotion, public relations, customer service, government relations and private label. Represented company on HK government committees that co-created legislation. As… Show more Largest business unit in Dairy Farm, based in Hong Kong. Leading Hong Kong supermarket chain, with 250 stores and $1.5 billion in annual sales. Multi-year marketing effort grew share from 27% to 34% and earned #1 ranking for consumer perception of low price and quality. Responsible for consumer strategy, advertising and promotion, public relations, customer service, government relations and private label. Represented company on HK government committees that co-created legislation. As leading retailer in high involvement, food retail, carefully managed corporate image by crafting and executing public relations strategy with partner Edelman. Significant PR experience and regularly interviewed on radio and television, in addition to being featured in dozens of newspaper and magazine interviews. Launched highly successful loyalty campaigns. Partnered with McCann-Erickson to produce 500 full page newspaper ads annually, and four annual TV campaigns. Show less

Global retailing solutions platform for procurement, data synchronization, PLM and other areas common to international retailers. Peers are SVP/VP from Carrefour (France), Metro (Germany), Safeway (US), Kroger (US), Tesco (UK), Sainsbury (UK), Sears (US), CVS (US), Walgreens (US), Lotte (Korea) and Jusco (Japan.) As board member, reviewed corporate performance, provided input on strategy and direction, and safeguarded DFI Retail's equity interest.

Tops Supermarket Thailand, part of Royal Ahold retail group. Leading Thailand supermarket chain, $600M in annual sales. Responsible for all areas of grocery merchandising including P&L, category planning, store layout, space management, private label.

Introduced Nielsen's category management consulting services to a wide range of multinational CPG manufacturers and retailers.

Worked with a wide range of Nielsen's Canadian category management clients on training and consulting.