Doug Schultz Email & Phone Number

Auburn Hills, MI, US

Auburn Hills, Michigan

Strategy, planning and business development for this global experience marketing agency. Driving growth for clients and agency through strategic best practices and thought leadership in experiential marketing. Advising B2B and B2C strategy for clients that have included Volkswagen, Nissan, Capital One, Magna, Navistar, Interactive Intelligence, Carhartt.

Auburn Hills, Michigan

Led strategy and planning for various branded experiential marketing initiatives. Advising account, client and creative teams on strategic discovery, design, development and delivery of powerful experiences that resulted in measurable business value for our accounts.

Birmingham & Detroit, Michigan

Managed the design and execution of integrated CRM owner retention initiatives within the repurchase consideration phase of the GM Customer Purchase Lifecycle. Creating synergistic communication elements (direct marketing, email marketing and digital applications) that attract, engage and provide customer utility.

Led cross-functional teams in successfully delivering creative integrated CRM marketing solutions across multiple platforms with proven success over several vehicle launches and marketing campaigns.

Managed an event team responsible for the strategic direction and execution of all Dodge events establishing best practices for audience targeting & invitations, onsite experience and follow-up.

Aided clients in providing event metric guidance for all Chrysler LLC national events based on actionable intelligence obtained through on-site surveys, evaluations and observations. Established event measurement standards and benchmarks.

Directed the activities of the Chrysler Brand Direct Marketing Team to strategize, plan and implement direct marketing initiatives with $15 million in annual billings.

Oversee all direct marketing and event activities for a $12 million Jeep Brand owner loyalty program. Led staff and cross functional departments in formulating direct mail & event strategies, creative development and program execution.

Supervised a six person account team that developed all the materials for an $8 million Chrysler Brand owner loyalty and direct marketing programs including proposals, presentations and project execution.

Developed, presented and executed Chevrolet merchandising programs and later co-managed the entire the Chevrolet Truck Catalog $10 million program spearheading the design, and production of nine individual truck catalogs and related dealer support materials.

Managed and coordinated daily operations providing direction to internal departments for the Chrysler Service Account with billings of $22 million annually.