Senior marketing executive known for strategically-led creative thinking that successfully connects consumers with brands. Experience on both agency and client sides working on B2B2C marketing initiatives for global brands across multiple industries including automotive, technology, healthcare, finance and retail. Keen understanding of consumer behavior and relationship marketing knowing how to motivate audiences to act on desired objectives. Throughout my career, I offer a diverse set of skills that makes me a bit of a jack-of-all-trades including: • Setting strategy for branded experiences across digital, social, mobile and live exhibitions and shows. • Brand development, marketing and integrated channel strategy. • New business development and client service background. • Audience acquisition and engagement tactics and technologies. • Thorough knowledge of online marketing, advertising and public relations strategies. • Content developing, messaging and creative storytelling. • Customer relationship marketing including dialogue management, loyalty building and lead conversion. • Skilled in program optimization through analytics and measurement.