Deepak Kumar Email & Phone Number

Gurugram, Haryana, India

Noida, Uttar Pradesh, India

• Developed the framework to fetch all metrics data from GA and DB. It can also fetch major metrics like retention, funnel, load time, play & click, bounce, and exit rate, etc. It has reduced 1 week for manual work to.
• Used RFM Model for Recently Played songs to create more engaging track sequence.
• Revamped end2end process automation for trending song which can calculate the final rank of tracks language-wise as per their playout’s trends. It has increased engagement by 5% for the trending song section.
• Developed the framework for the marketing team which can create/update Facebook custom audience via graph API and Google AdWords custom audience via AdWords API as per the campaign requirements of users targeting.
• Created end2end process automation for freedom plan subscription bundle which can activate, renew users as per their eligibility and created data pipelines and maintained them for each level of data reports.
• Optimized & Implemented new and reliable GA events tracking for PWA traffic.

Gurgaon, Haryana, India

• Created some dashboards on shipments data for finding stats and insights of data with interactive filters and graphs.
• Developed a misroute prediction tool using history data of shipments.
• Automated many excel reports like misroutes report, tat zone metrics report, etc by writing SQL and python scripts
• Integrated some features in AddFix (It's an Internal tool for locality identification from address) core algorithms like city identification, locality prioritizing, etc.

Gurgaon, Haryana, India

• Performed in-depth root cause analysis on data collection team works and implemented various standard systems.
• Developed a sanity check framework for checking errors in city wise locality data which optimized data quality up to 98%.
• Developed an ngram-locality framework for extracting locality information from raw addresses data which reduced the time from 1 day to 30 minutes.
• Created many internal tools like - address code, address type, address similarity engine, making hierarchy levels of localities, phone number validation, unique abbreviation id of cities and localities, etc.