Dasha Gushcha Email & Phone Number

Москва, Россия

— Developed, defended and implemented direct marketing strategy for Mail and other projects annually. Each of the business units met the goals set in the communication strategy.— Sent weekly manual and automated mailings to tens of millions of users.— Conducted different experiments influencing MAU, DAU, retention and brand attributes for direct mail channels.— Improved the legal clarity of newsletters: organized the process of collecting several types of consent to receive the newsletter + structured unsubscription process.— Improved the performance of the email channel: increased the total number of newsletters while decreasing the churn rate and conducted 400+ A / B tests (naturally, only those that showed a significant increase were rolled out).— Reduced time to market for email letters from 3-4 weeks to a few days.— Launched mobile push notifications for marketing of Mail app for the first time.— Implemented a single guideline for all Mail letters to make their design looks "cleaner" and more modern.— Visually and technically improved security letters reporting account activity.— Organized an internal community within the company; conducted workshops, master classes and webinars.

Санкт-Петербург, Россия

- Worked with a mailing list (b2b and b2c). - Worked with postmasters, set up dmarc, dkim, spf. - Monitored the reputation of domains, mailing statistics. - Trained a Junior Email Marketer: set tasks, monitored progress, and selected training materials.