Role Overview:* Lead analyst for KEEN's eCommerce, focusing on KEEN Online, KEEN Garages, and Amazon Marketplaces.* Drive operational efficiency and enable agile, data-driven decisions.* Deliver actionable insights to stakeholders and leadership.Key Achievements:Power BI Dashboards: Developed a suite of dashboards, enhancing:* Operational insight and efficiency.* Customer and demographic insights.* Real-time adjustments for time-sensitive events.* Fraud detection and prevention.* Ongoing and ad-hoc analysis.Business Reviews: Compile monthly/quarterly reviews, spotlighting trends and driving continuous improvement.Strategic Impact: Conduct analyses to identify revenue opportunities and cost savings.Product Launches: Key contributor to launches and critical reporting, boosting visibility and accountability.Continuous Collaboration: Align strategies across Leadership, Data Engineering, Merchandising, Sales & Demand Planning, Customer Service, and Site Experience.

* Contributed to generating or preserving millions of dollars in revenue by way of various actionable sales, inventory, and market & pricing analysis reports* Preserved hundreds of people-hours by operationalizing various data and business processes* Leveraged vendor partners to provide competitive intelligence and market insights, leading to pivotal decisions which positively impacted business performance.Extensive work as a Power BI developer, transforming raw data into actionable insights:* Work with various stakeholders to understand functional requirements and key measures and define dashboard requirements. * Use best practices to create insightful and user-friendly dashboards which facilitate data-driven decision-making* Perform data modeling, data cleansing, and transformation activities to ensure high-quality data for reporting purposes* Collaborate with data engineers and business technology teams to ensure data accuracy and integrity.* Proficient in SQL, DAX, Power Query, and Tabular Editor

►► Analysis & Reporting (Ongoing & Ad-Hoc) ◄◄Supporting Annual/Monthly/Daily Sales and Budget Performance of $1-billion+ business.* Monthly Forecasting, Daily Pacing, Sales Tracking, P&L ReportingOmnichannel - Blending digital and in-store experiences* Responsible for bringing transparency to sales performance & adoption rate for a significant company initiative by creating Power BI reporting and providing continued insights & analysis.* Implemented process & Power BI reporting responsible for paying commissions to 1000s of sales associates.Conversion Funnel* Blending Google Analytics, Marketing & Transactional data to provide deeper insights around traffic efficacy and its impact on the conversion funnel.Other Areas* Sales Center - Call & Chat engagement and disposition trends* Operations - Returns, Cancellations trends►► Miscellaneous Responsibilities & Tasks ◄◄* Ongoing report-building, optimization, and maintenance (using mostly Power BI, Excel, and SQL).* Technical resource for co-workers with questions around Excel, Power BI (DAX & M), Google Docs/Scripts.* Collaborating with Data Engineering and DBAs to build and make available commonly used datasets.►► Other Roles and Experience ◄◄* Extensive marketing experience - loyalty, catalog, email, lifetime value, budgeting, performance, optimization.* Automation & exploratory data analysis using Python.

Was partially responsible for the ideation, development and launch of the Build.com Rewards loyalty program. I am currently responsible for the day-to-day management and performance tracking as well as developing and executing on new ideas to drive incremental and repeat customers. Tasks include continuously communicating across various divisions regarding program details and performance as well as educating the Sales Floor of 250+ associates.

Responsible for driving revenue through all available email marketing avenues. Continuous efforts around segmentation, personalization, process automation, and campaign and subscriber analysis. I also defined and developed various email templates, designs, and processes to optimize day-to-day efficiencies.

Responsible for email marketing, including planning, development and launch of all email campaigns for Tower.com. Managed, in part, all Search Engine Marketing efforts and campaigns.

Responsible, in part, for all aspects of Web site content including 30,000+ computer products. Led team of 6 Content Specialists with individual and group projects ensuring consistency, accuracy, and timeliness of information.

Designed and published 20 Annual Economic Profiles (50pp., circulation 3000+) as well as all office marketing material.Design, development, and maintenance of 200+ page Web site and monthly newsletter.