Andres Armeda Email & Phone Number

Texas, United States

Texas, United States

I am a technologist and leader with over 20 years of experience in software product, operations, and marketing. As the Founder of Armeda, I help early-stage software companies achieve business stability and product excellence by focusing on what truly matters—delivering measurable value to customers.Operational Planning: I guide companies in assessing their current state, setting realistic goals, and simplifying their focus to lower operational risk and enhance outcomes.Product Management: I help teams identify customer value, build metrics that matter, and execute strategies that enhance user experiences and engineering efficiency.Product Marketing & GTM: I support businesses in refining their product positioning, understanding market dynamics, and crafting go-to-market strategies that drive growth.My ApproachSuccess comes from focusing on what’s important, executing with precision, and continuously iterating. At Armeda, I partner with companies to create actionable strategies with measurable results, empowering them to scale and thrive.

Salt Lake City, Ut, Us

As a Board Advisor at Monarx Inc., I provide strategic counsel on product strategy, marketing, and operations. Leveraging my industry expertise, I collaborate with the leadership team to shape the company's product direction, ensuring alignment with market trends and customer needs. My insights and guidance help drive innovation and sustainable growth, positioning Monarx for continued success in a dynamic market environment.

Tempe, Az, Us

• Led Security Product Management team of 4 direct reports and managed a matrix staff of over 40 cross-functional professionals, including compliance, audit, engineering, business intelligence, marketing, and program. • Ensured strict compliance with the CA/Browser Forum baseline requirements for SSL/TLS and managed Web Trust audit adherence.• Acted as GoDaddy's representative at the CA/Browser Forum and CA Security Council. Successfully managed a trusted root certificate sold to Amazon and fostered key relationships with major root store operators, including Microsoft, Apple, and Mozilla.• Orchestrated a UX/UI refresh for the SSL Certificate setup journey, streamlined activation for 150,000 monthly clients, established customer value metrics, and precise data tracking from purchase to activation. • Successfully migrated on-premises Website Application Firewall and Content Delivery Network products to the cloud, resulting in a 4x increase of active users, a 30% website performance increase, and $2 million in annual savings. • Enhanced Secure Socket Layer (SSL) services automation, leading to $4.8 million in new revenue, an 8% increase in renewals, and a consistent NPS score exceeding 65.

Tempe, Az, Us

• Spearheaded the inception of the Program Management Delivery and PMO Functions, consolidating resources from multiple business units while overseeing 8 direct reports. • Developed and implemented standards for business reporting, operating mechanisms, and engineering and product ceremonies with various cadences, ensuring consistent program and delivery communications across all levels.• Collaborated seamlessly with a matrix team of 400+ professionals across various departments, including engineering, product, customer care, finance, experience, marketing, and program management.• Orchestrated, developed, executed, and delivered over 40 strategic key initiatives, including brand launches, integrations, migrations, infrastructure retrofits, and compliance programs, from 2020-2021.• Effectively managed 200+ projects concurrently from inception to completion and final delivery, adhering to budgets and stringent deadlines.

Tempe, Az, Us

• Program Management leader and Chief of Staff overseeing 2 direct reports, responsible for establishing and leading program delivery and PMO functions within the business unit, contributing to an annual revenue of $350 million. • Established and directed Security Products Group PMO supporting key product group initiatives, integrations, migrations, infrastructure, and compliance programs.• Directed and supported an average project workload of 80 projects, averaging 100k+ hours of project work with matrix staff of 20 product, marketing, and program managers.

Tempe, Az, Us

• Product Management leader overseeing 2 direct reports, responsible for developing and scaling the Website Security suite of products, which achieved an annual revenue of $250 million. • Successfully integrated the Website Security product suite into the EMEA market with five strategic GoDaddy brands, growing product revenue by $5 million in 2018-19. • Directed the end-of-life and migration from a 3rd party product to GoDaddy offering, resulting in $4m yearly savings.

Philadelphia, Pa, Us

• Spearheaded the acquisition of Maintainn, managing the M&A process from discovery to due diligence, final transaction, onboarding, security, and relaunch as a WebDevStudios subsidiary brand.• Established and executed an effective hiring process that resulted in a 25% increased workforce, enhancing project capacity, streamlined operations, and efficient resource allocation.• Led a comprehensive brand refresh which successfully repositioned the company up-market, securing projects with renowned companies such as Discovery, Microsoft, and Campbell's Soup.

Menifee, California, Us

• Co-founded Sucuri Inc. a SAAS website security company, successfully launching the first product, website malware monitoring, to the market in 2009.• Within the first year, scaled website malware monitoring from inception to conducting more than 10 million scans and notifications, providing customers with critical alerts regarding potential compromises.• Developed and introduced a comprehensive remediation process for malware cleanup in 2010. By year-end, the company was remediating over 150 websites daily.• Launched a website application firewall, including a content distribution layer, to empower website owners to reduce the risk of compromise, protecting more than 200,000 websites.

• Successfully launched Secure-I's on-demand video surveillance service for consumers in early 2009.• Designed and implemented a redundant and resilient network and data architecture to support concurrent video streaming, recording, and playback for users worldwide.• Led the creation of a comprehensive user platform, including branding, marketing, camera setup flows, video playback, downloads, streaming capabilities, and a support ticket system.

Washington, Dc, Us

Master Of Business Administration - Mba

Bachelor Of Science In Management