Dawn Ringstaff Email & Phone Number

Giddings, Tx, Us

New York, Ny, Us

San Francisco, California, Us

After acquisition of Area 1 Security, assigned to create a revised channel program and drive channel revenue for Cloudflare’s Zero Trust/Security solution offerings.• Creation of a new channel program/specialization for the Zero Trust product suite that can integrate with existing channel model yet bringing more industry standard expectations to the organization.• Create and launch MSSP program.• Recommend and launch new LMS portal for partner education.• Recruit, onboard and enable over 100 new partners in the first 6 months of program launch. Enable existing channel partners on new specialization.• Assist in launching overall new channel program for the organization in 2024.• Launch marketplace initiatives with Google and Azure• 800% revenue growth via distributor model and 100% YOY revenue growth with Cloudflare One specialization

Recruited to Area 1 to create and develop a channel go to market strategy, including but not limited to VAR, GSIs, MSSPs, Distribution, Strategic Partnerships, Technology Alliances and Agency model. • Significant interaction with the Area 1 executive team, finance, marketing, product, and board of directors to develop a highly successful channel model. • Creation of highly leveraged partner portal and LMS portal for partner education• Developed mutual agreeable annual strategic business plans with partners.• Built internal sales training and engagement model for the sales team to understand and act on the value of working with partners.• Responsible for growing channel revenue from 20% of annual revenue to 80% of annual revenue in recruiting partners to the program and a total of 40% of pipeline grown across three lead generation programs across Sales, Marketing and Channel.• Launched and managed cloud marketplace presence as an additional go to market strategy and managed co-sell opportunities with marketplace sellers and channel partners.

Austin, Texas, Us

Leading the Central Oracle Communications enterprise team responsible for SBC, Fraud Monitor, Call Recording, Monitoring and SD-WAN

Austin, Texas, Us

Milpitas, Ca, Us

Promoted from Territory Account Manger to grow the existing West Channel. Built out channel sales strategy to a profitable and scalable revenue stream supporting corporate goals and objectives. Successfully promoted SonicWall products to strategic markets through channel partners. Created well-received partner sales and product training driving the adoption of company solutions. Assisted channel partners with negotiating and closing deals. Performed competitive analysis, lead generation, pipeline development, and solution partner engagement. Consistently tracked and monitored performance by measuring metrics. • Top Performer at SonicWall for 10+ Years; 3X President’s Club Winner.• Earned 10%+ YoY region growth; achieved highest performing region multiple years with teams achieving up to 120% over quota.• Achieved 100% quota attainment for the team in first quarter; first time reached in over five years.• Directed strategy and managed mutliple national accounts with full responsibility for 9 Territory Account Managers. • Recruited new partners and restored relationships with inoperative partner relationships achieving new momentum and sales growth.• Instrumental contributor during Dell divestiture; created new programs in collaboration with partners and the sales team.

Milpitas, Ca, Us

Grew the TOLA region (Texas, Oklahoma, Louisiana, and Arkansas) through a market recession. Successfully maintained existing partner relationships while consistently building base of new customers. Established a partner program and portal, relationship development, and product training accelerating net new revenue within the portfolio. Collaborated with partners on product mix, training, and go-to-market strategy boosting brand awareness and corporate messaging across the territory. Provided key tools and training, including participating in field travel and customer presentations to demonstrate effective sales tactics.• Led the top producing territories for many years, surpassing quota expectations 98% of the time. • Consistently exceeded expectations by recruiting new channel partners for the Medallion Program. • Established relationships and managed/grew company portfolio by effectively negotiating winning contracts through communicating the program’s value proposition and SonicWall’s ability to impact value creation with mid-market organizations. • Promoted SonicWall’s EClass products to high-value enterprise accounts driving brand awareness and reaching 105% of quota.• Worked with sales, marketing, product marketing, and senior leadership to create partner incentives and channel programs.