Dawn Ringstaff Email & Phone Number

Giddings, TX, US

New York, NY, US

San Francisco, California, US

• After acquisition of Area 1 Security, assigned to create a revised channel program and drive channel revenue for Cloudflare’s Zero Trust/Security solution offerings.
• Creation of a new channel program/specialization for the Zero Trust product suite that can integrate with existing channel model yet bringing more industry standard expectations to the organization.
• Create and launch MSSP program.
• Recommend and launch new LMS portal for partner education.
• Recruit, onboard and enable over 100 new partners in the first 6 months of program launch. Enable existing channel partners on new specialization.
• Assist in launching overall new channel program for the organization in 2024.

• Recruited to Area 1 to create and develop a channel go to market strategy, including but not limited to VAR, GSIs, MSSPs, Distribution, Strategic Partnerships, Technology Alliances and Agency model.
• Significant interaction with the Area 1 executive team, finance, marketing, product, and board of directors to develop a highly successful channel model.
• Creation of highly leveraged partner portal and LMS portal for partner education
• Developed mutual agreeable annual strategic business plans with partners.
• Built internal sales training and engagement model for the sales team to understand and act on the value of working with partners.
• Responsible for growing channel revenue from 20% of annual revenue to 80% of annual revenue in recruiting partners to the program and a total of 40% of pipeline grown across three lead generation programs across Sales.

Austin, Texas, US

Leading the Central Oracle Communications enterprise team responsible for SBC, Fraud Monitor, Call Recording, Monitoring and SD-WAN

Austin, Texas, US

Milpitas, CA, US

• Promoted from Territory Account Manger to grow the existing West Channel. Built out channel sales strategy to a profitable and scalable revenue stream supporting corporate goals and objectives. Successfully promoted.
• Top Performer at SonicWall for 10+ Years; 3X President’s Club Winner.
• Earned 10%+ YoY region growth; achieved highest performing region multiple years with teams achieving up to 120% over quota.
• Achieved 100% quota attainment for the team in first quarter; first time reached in over five years.
• Directed strategy and managed mutliple national accounts with full responsibility for 9 Territory Account Managers.
• Recruited new partners and restored relationships with inoperative partner relationships achieving new momentum and sales growth.

Milpitas, CA, US

• Grew the TOLA region (Texas, Oklahoma, Louisiana, and Arkansas) through a market recession. Successfully maintained existing partner relationships while consistently building base of new customers. Established a.
• Led the top producing territories for many years, surpassing quota expectations 98% of the time.
• Consistently exceeded expectations by recruiting new channel partners for the Medallion Program.
• Established relationships and managed/grew company portfolio by effectively negotiating winning contracts through communicating the program’s value proposition and SonicWall’s ability to impact value creation with.
• Promoted SonicWall’s EClass products to high-value enterprise accounts driving brand awareness and reaching 105% of quota.
• Worked with sales, marketing, product marketing, and senior leadership to create partner incentives and channel programs.