Dr. Krista Barnett Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

- Secured key media opportunities, such as appearances on CNBC and The Today Show, through effective and creative storytelling.- Successfully negotiated contracts with high-profile retailers, including QVC, Walmart, and Macy's.- Evaluated operational metrics, sales performance, and returns to assess the company's overall performance.- Conducted financial assessments to ensure sound funding for purchase orders, inventory management, and quality control.- Negotiated delivery dates, purchase orders, and costs with manufacturers and vendors in the supply chain.- Facilitated ideation and creative concept development for visuals, narratives, and content across various mediums and channels.- Developed targeted content strategies for specific segments and media outlets.- Maintained a user-friendly knowledge base containing key topics, solutions, and frequently asked questions to enhance the customer journey and experience.- Directed social media campaigns based on consumer data insights, optimizing performance and identifying strategies for improvement.

New York, New York, United States

- Spearheaded the implementation of a streamlined workflow process incorporating key elements such as deadlines, accountability, and transparency.- Successfully established a self-service knowledge base for the Merrill Lynch WMW Workstation, utilizing tools like SupportSoft, PeopleSoft, and TeamTrack.- Collaborated with Subject Matter Experts (SMEs) and customer-facing agents to ensure consistent weekly content creation.- Developed and delivered comprehensive training materials, including videos, presentations, and documentation, to equip over 100 help desk analysts across multiple locations (US, Manila, and Bangalore) for seamless application transitions.- Conducted data mining activities to evaluate the viability and long-term usability of existing solutions, content, and taxonomy.- Actively maintained content management systems such as SupportSoft and PeopleSoft, as well as a Plumtree portal.- Evaluated the effectiveness of newly implemented methods by analyzing 360-degree metrics and performance indicators.

New York, New York

Project Management:- Oversaw end-to-end project management, from inception to completion.- Successfully delivered multiple projects on time and within budget.Content Production and Management:- Produced, maintained, and published content using AuthorIT, a powerful single-source content management platform.- Utilized Information Mapping software and principles to transform technical information into user-friendly language.- Established robust documentation systems for effective information dissemination.Subject Matter Expert Collaboration:- Conducted comprehensive interviews with Subject Matter Experts (SMEs), including programmers, developers, and project managers.- Gathered valuable insights and expertise to enhance content accuracy and relevance.

Doctor Of Social Work, Social Work And Social Innovation

Master Of Arts - Ma, Human Resources Management And Services

George Herbert Walker School of Business & Technology

Master Of Arts - Ma, Management And Leadership

George Herbert Walker School of Business & Technology

Bachelor Of Arts - Ba, Interdisciplinary Liberal Arts And Science, Cum Laude