Mark Percival is the CEO and co-founder of V-Metrics: Health Creation Labs, a digital health platform that is building a breakthrough personal navigation and health performance system. He has over 40 years of experience in health care, with 33 years as a progressive health professional and primary contact clinician focused on functional and preventive medicine. He holds both a Doctor of Naturopathic Medicine and a Doctor of Chiropractic degree, and is the pioneer and trademark holder of Health Coach Systems International Inc., the first Health Coach company and Health Coach training organization in the world.As a visionary and leader in health care, Mark has been an innovative solution-focused product and systems developer, managerial and leadership consultant, and corporate executive. He has worked with thousands of patients, doctors, service providers and stakeholders across many disciplines and international health care ecosystems, gaining insights into the medical delivery system, health care technologies, human behaviour, new product development, and leadership. He has challenged the status quo and advanced health care in important areas, such as population health stewardship, value-based health care, and human performance and well-being enhancement. His current work on V-Metrics involves his two daughters, who share his passion for creating exceptional health outcomes and empowering people to explore their potential for enhanced vitality and well-being.