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My passion is the math and science of story. The rhythms and tones of persuasive messaging. I believe that the purpose of Marketing is to persuade. Full stop. To connect problems and solutions so that buyers can clearly understand the offerings we sell in a way that compels them to buy from us. My journey to find my calling began in software sales at companies like Microsoft, Amazon, Expedia, and American Express. After moving to my first startup I transitioned to leadership taking on CMO, Product and Content Marketing teams. I have grown products from zero revenue to $500m. I've worked in nearly every phase-of-growth organization in SaaS. I’m passionate about building teams as a people leader. Bringing together an island of misfit toys. Incredible professionals from various disciplines and backgrounds in order to create an orchestra of collaboration with the purpose of persuading customers to buy our products. I believe in clear messaging. In risking in order to find new ways of persuasion. In applying creative methods to touch the minds and hearts of buyers.Specialties: Sales Messaging, Marketing Positioning, Buyer Journey, People Leadership, Change Management, Executive Level Talks, C-Level Direct Sales, Channel Sales, Presentation Development & Execution
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Head Of Strategic Narrative8X8Chapel Hill, Nc, Us -
Senior Vice President MarketingAsapp Mar 2024 - PresentNew York, Ny, Us -
Board AdvisorStratuscx Jan 2023 - Present -
Advisor To CmoPlaid Aug 2023 - Mar 2024San Francisco , California , UsPartnering with GTM leadership to assist in developing and implementing a unified strategic narrative and taxonomy message across customers and partners. -
Vice President Of MarketingLeadiq May 2022 - Aug 2023San Francisco, California, UsTransforming our Strategic Narrative through better storytelling resulting in a 300%+ increase in inbound qualified leads -
Head Of Product MarketingGladly May 2021 - May 2022San Francisco, California, Us -
Vice President Product MarketingGenesys Apr 2017 - Nov 2020Menlo Park, Ca, UsResponsible for rebuilding a global Product Marketing team to reorient Genesys from a premise/hosted product to a cloud-first product strategy. In this effort my team created a new Strategic Narrative and agile product launch strategy around AI, Conversational AI, Customer Experience (CX). We delivered $486m in qualified pipeline my final year while being responsible for Sales enablement, Marketing enablement, and Product Launch. -
Vice President, Product & Content Marketing - Interactive IntelligenceGenesys Feb 2016 - Apr 2017Menlo Park, Ca, UsInteractive Intelligence acquired OrgSpan (my previous employer), I worked with the COO to develop a new sales strategy for cloud, resulting in my taking over Product Marketing, then adding Content Marketing as we continued the transition to create the industry's first "true cloud" solution in CX. This massive lift lead to our being acquired by Genesys where I was put in charge of rebuilding Product Marketing, Sales Enablement, and Genesys cloud narrative and execution.
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Director, Platform Evangelist - Interactive IntelligenceGenesys Apr 2014 - Feb 2016Menlo Park, Ca, UsDirecting the sales efforts of Interactive's cloud-based Enterprise Social/Unified Communications platform. Looking forward to the day when email is no more!
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Director Of Marketing & Sales - OrgspanGenesys Apr 2013 - May 2014Menlo Park, Ca, UsAcquired by Interactive Intelligence
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Business Development, Alternative & Mobile Payments, Merchant AcquisitionAmerican Express Jan 2012 - Apr 2013New York, Ny, UsI lead sales and business development efforts for emerging alternative and mobile payment initiatives, such as Serve.com, as well as other eCommerce related payment vehicles. I work with both large national brands and technology partners to gain adoption of new products and services. -
District Sales Manager -Expedia Inc. Sep 2007 - Jan 2011Seattle, Wa, UsPresidents Club Selling new Fortune 500 corporate accounts on the value proposition of the Expedia Corporate Travel suite Technology and Services. Delivered targeted programs and provided deep technical assistance, marketing coordination and access to Microsoft resources. -
Sales ExecutiveF5 Networks Sep 2006 - Sep 2007Seattle, Washington, UsManaged direct accounts and channel sales partners with an Outside Sales team to generate sales from new and existing New England accounts.Responsible for the sale of F5 Networks products and services by effectively turning prospects into repeat customers through direct and channel partner sales efforts.Accounts include: Priceline.com, Aetna, Mass Mutual, The Hartford, GE, Hasbro, Fuji,TJX.Over $1.2 million of my $5.2 million quota for 2006 was closed directly though my inside efforts.Over 220 new prospecting appointments driven through direct end customer and channel partner efforts. -
Account ExecutiveAmazon.Com 2005 - 2006Seattle, Wa, UsResponsible for selling Amazon Web Services (AWS) including Webstore by Amazon, Fulfillment by Amazon, and Amazon’s Silver Level Merchant program. Responsible for integrating merchants onto the various Amazon platforms. Consistently exceeded goals and quota attainment averaging 113% of over all quota. Mentor New Employees on the Amazon product and services line. -
Isv Partnership ManagerMicrosoft Corporation Oct 2004 - Oct 2005Redmond, Washington, UsSold Microsoft’s partner program to C-Level decision makers driving over 500 partners into the ISV Certified Partner and ISV Royalty programs resulting in a 300% increase in sign ups YOY for Certified partners and a 206% increase YOY for royalty contracts.Team lead targeting and closing 53 of 70 key accounts that were identified as latent in meeting the criteria of ISV partnershipResponsible for managing independent software vendor’s day to day relationship activities, sales & technical readiness initiatives, customer /partner satisfaction Delivered targeted programs and provided deep technical assistance, marketing coordination and access to Microsoft resources
Daniel Rood Skills
Daniel Rood Education Details
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Bob Jones UniversityBusiness/Corporate Communications
Frequently Asked Questions about Daniel Rood
What company does Daniel Rood work for?
Daniel Rood works for 8x8
What is Daniel Rood's role at the current company?
Daniel Rood's current role is Head of Strategic Narrative.
What is Daniel Rood's email address?
Daniel Rood's email address is ro****@****ail.com
What is Daniel Rood's direct phone number?
Daniel Rood's direct phone number is +142532*****
What schools did Daniel Rood attend?
Daniel Rood attended Bob Jones University.
What are some of Daniel Rood's interests?
Daniel Rood has interest in Poverty Alleviation, Science And Technology, Economic Empowerment.
What skills is Daniel Rood known for?
Daniel Rood has skills like Direct Sales, Salesforce.com, Sales, Enterprise Software, Lead Generation, Saas, Sales Process, New Business Development, Business Development, Solution Selling, Sales Presentations, Sales Management.
Who are Daniel Rood's colleagues?
Daniel Rood's colleagues are Brandon Rogers, Alex Ashton, Nathaniel Hix, Mohammad Ghaderi, Dylan Burgos, Mattics Phi (Csm, Cspo), Taimur Shaikh.
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