➥ I’m a Brand Management and Marketing Executive with CPG experience and a strong understanding of brand marketing and innovation, including experience working with blue-chip and start-up companies. I leverage a fast-moving, entrepreneurial mindset with proven experience developing new brands/products from concept to market launch and activation. I also understand the importance of using a robust innovation development process, using consumer research, insights, and financial markers to make critical “go/no-go” decisions along the development path.➥ In my current role as Managing Partner & COO, I was faced with the expansion of a young investment property financing business. I redesigned flow of the daily operations and the flow of deals, from lead generation to closing, to better serve the borrower and broker network. I simultaneously created digital marketing strategies to grow brand awareness and lead generation. I also oversee a team of four loan officers and 15-20 brokers.➥ A few examples of my capabilities:- Increased sales and exceeded sales target by 25% after uncovering new strategies to generate leads.- Transformed branding and marketing capabilities to help drive brand awareness and interest.- Reduced loan closing time by 50%, from six weeks to three weeks by devising a new automated method to streamline the initial loan scenario review process.I’m always looking to grow my network and make new connections. To connect, message me here or email: dsanchezw@gmail.com☛ Key Skills ☚ Brand ManagementThought LeadershipInnovation/NPDMarketing ToolkitCustomer MarketingFunctional DevelopmentGoal Setting & Financial ModelingContract NegotiationLeading TeamsConsumer & Financial ServicesMarketing ActivationsBrand Strategy
Listed skills include Desarrollo De Mercados, Estrategia De Mercadotecnia, Liderazgo De Equipos, Operaciones Globales, and 2 others.
