Daniel Sturman Email & Phone Number

San Antonio, Texas, United States

-Responsible for the leadership and development of 8 Category Managers across all Nestlé Key Grocery West Retail Partners including Albertson’s, Target, H-E-B, Hy-Vee, AWG, Schnucks, Winco, Stater Bro’s. and all other regional west customers. -Delivered consistently against KPI’s of Organic Growth, Profitability, Market Share Gain, Share of Distribution and Leadership through Development of Talent. All KPI’s have been achieved consistently with over-delivery in several area’s year-over-year.-Developed Nestlé’s customer facing strategy and platform providing focused thought leadership on E-Business category leadership. Customized and delivered the strategy along with actionable retailer tailored recommendations to Target including a comprehensive Frozen Site Merchandising presentation to the Target buyers incorporating a full market assessment, gap analysis for Target specifically as a retailer, detailed recommendations, and activations to enhance site navigation and shopper engagement. This added to the result of Target being the fastest growing E-Business for Nestlé YOY. It also drove Nestlé’s E-Business penetration at Target over 300%, making Target Nestlé’s highestpenetration E-Business retailer.-Nominated as core member of the Winning with Inclusion in Nestlé Sales (WINS) group. Developed monthly 5-10 minutes podcast serious titled “Courageous Conversations” which were the most viewed internal diversity and inclusion videos in 2021. The series tackled current events with Manager’s, Team Leaders, and Senior Leaders with a focus on how they brought their best self to work every day.

Arlington, Virginia, United States

-Responsible for the leadership and development of 15 Category Managers across all Nestlé’s business relationships with HEB, Publix, Albertson’s, Target, Hy-Vee, Meijer, Small Format, and Wakefern resulting in sales of $2.1 Billion annually for Nestlé.-Vetted, negotiated, and implemented companywide standardized Category Leadership training by partnering with the Category Management Knowledge Group, and Category Management Association to offer Nestlé’s first Category Leadership onboarding, and skill development classes. As the Nestlé USA Sponsor for evolving Nestlé’s Category Development organizationally Nestlé realized a tremendous upscaling of capabilities, completing over 1000 collective trainings amongst the category leadership community, and via internal and external feedback. Prior to the implementation of this platform Nestlé was rated 16/18 among manufactures in the industry Advantage Survey for Category Development. In the most recent installment Nestlé improved to 7/20 making Category Development the highest scored category for Nestlé in the Survey.-Led the restructure of Nestlé’s Field Based Category Leadership team with intent to greater focus and provide retailer specific insight delivering greater depth vs breath. Developed new team structure with Category Managers responsible for retailer strategy across multiple categories vs. prior structure of multiple retailers with singular category focus. Category Managers became part of Sales Directors Leadership team and significantly more knowledgeable on customer specifics allowing for deeper internal and external discussion. The project also allowed for internal negotiations on head count and an increase of 3 managers to the team.

Greater Minneapolis-St. Paul Area

-Responsible for the leadership and development of 5 Category Managers who strategically advised Target, Meijer and Hy-Vee on national consumer and shopper trends in Frozen Meals, Frozen Pizza, Ice Cream, Frozen Snacking, Baking, and Ref Creamers.-Led Career Progression initiative for Nestle USA in partnership with sister companies to streamline all Job descriptions and create new Performance Success Profile aligning KPI’s, objectives, titles, and pay scale in the US market allowing better sharing of talent across all Nestle sister companies and locations in the US-Led project team consisting of sales and category leadership in complete redesigned of Nestlé’s new item launch presentation documents focusing on a more detailed solution-based story development, and fact-based narrative. The end result incorporated The Presentation Companies “4 Sign Post” methodology of a good story. After launching the template and storytelling training Nestle New Item acceptance increased by over 25%.

San Antonio, Texas Area

-Drove Nestlé’s frozen meals business at HEB to new levels of profitability and top line growth, greatly exceeding both organizational & retailer goals. The Nestlé frozen business had seen YOY declines since 2013. During my first full year on the desk, Nestlé enjoyed sales growth of 17% YOY at just a .36% trade rate increase-Championed a category deep dive with HEB Frozen Meals & Snacking buyer designed to drive penetration and grow HEB’s Texas market share. Result was significant outpacing of category growth vs. total US Market due to“fix-the-mix” initiatives and brand right sizing-Cut waste and duplicative work for sales analysts by streamlining team reporting. Through this process we were able to reallocate our analysts resources to more value added activities instead of non-value added data pulling-Held monthly companywide seminars for any Nestlé Sales Employee which focused on how to improve forecasting accuracy and the ripple effects that good and poor accuracy has throughout the organization-Developed, initiated, and pointed Nestlé’s ecommerce and curbside initiatives at HEB

Solon, Oh

-Supporting HQ Manager for Safeway, Albertsons, Publix, Wakefern, Delhaize, Dollar General, Giant Eagle, Meijer, and Supervalu.-Team leader for 2014 Nestle USA Pizza and Snacking Division trade efficiency deep dive and recommendation committee. Led team of 8 coworkers in detailed analysis and assessment of trade spend and PROI for YOY event breath and quality at tier 1 retailers. Provided detailed recommendations for 2015 improved spends-Sales and CSD lead for all new product developments, forecasted shipments, and ACV builds including most recent successful launching of HP Empanadas and 2015 confidential launches to be announced publicly at a later date-Assisted creation of yearly volume build, account shipment goals, and trade spent. Offered specialized knowledge in the area’s of SNAP and recall recovery tactics on the Hot Pockets and Lean Pockets brand in 2014/2015-Managed all headquarter communication to the field involving Brand and Category information through usage of Category and Shopper Development Blogs, formal intranet postings, and sales force (chatter)-Point person for the 2014 National Call to Action Announcement and Live Meeting presented to field sales-Team Leader for Ohio State University Nestle Sales Development Program Recruitment-Judged and co-developed Penn State's first case driven sales course for undergraduate students sponsored by Hot Pockets

Rogers, Arkansas Area

-Provided analytics and strategy to WalMart for the Multi-Serve Frozen Food Category, and advised WalMart on the Single Serve and Healthy Frozen Food Category-Assisted in modular execution and provided best in class analysis on product performance and product recommendations-Analyzed competitive promotion and product assortment to provide weekly marketplace strategic updates-Aided in the creation and inaugural trial of a proprietary clustering method used at Nestle to offer a more granular view of shopper buying habits at store level and how to put the right product in the right place. Led the team in presentation of findings and capabilities to Nestle International-Developed complex in-depth activation plan for Multi Serve segment used to distribute supplier driven Comac's, Demo's and Super fridge events. Through analysis of clustering and individual store indexing created opportunity item flags used to identify misalignment between brand indexing in store vs. cluster. Used the different promotional mediums to drive increased trial and awareness for low and high penetrated brands-Provided Buyer with all necessary post modular turn in analysis. This included CWO analysis, Add/Delete Matrix, changes in POD, capacity and store count by brand and item; also provided the change in slot count available and analysis on critical mass by DC-Created store level database and provided analysis of peak hours and days to run demo's. Used MS Access to analyze 10 hour selling periods Friday -Saturday to provide recommendation of optimal 4 hour selling period by store.-Partnered with buyer to identify key opportunities for new Jumbo Category. Provided store Snap Impact and detailed demographic data on the purchase cycle and habits of Walmart shoppers to align strategy with correct stores. Currently providing detailed analysis and strategy realignment from resulting POS sales data

Dallas Tx

-Was awarded 2011 Retail Sales Rep of the year-Exceeded sales expectations in first six months of employment by selling 174% of sales quota.-Coordinated and lead meetings with WalMart aimed at isolating supply chain inefficiency for the assortment of Nestle baking products. Cooperatively developed a new ordering channel which was then finalized and sent to all Nestle retail sales representatives nationwide. Nestle exceed baking targets by 150% for the year after trailing YTD results up to that point- Acknowledged a need within my team for daily rather than weekly sales numbers. Developed a daily sales tracker which has been implemented by members of the team resulting in a 25% increase in sales planning efficiency-Received a steers rating my first full year with the company

-Filmed intercollegiate sporting events-Assisted in the production of highlight reels and promotional videos for use on gopsusports.com, and scoreboards during advertisements for other Penn State athletic events such as “Rally in the Valley”-Due to excellent performance and work quality, hired as a part-time employee

-Trained and became efficient in the usage of scheduling programs and handling transactions from contract completion to receipt of product ranging in value of up to $25 million per transaction-Revised and restructured the group desk manual to include a contact list which will save $1,000’s peryear in transaction costs due to accuracy in contact notification.

-Promoted from a media sales specialist to an inventory assistant based on performance-Developed plan-o-grams to determine product placement to increase sales-Managed inventory from receiving to sales floor

-Developed an affinity program recommendation designed to attract new customers from partnering companies to increase market share and create incremental visits to stores-Developed promotional campaigns for 2009 designed to increase support and rejuvenate the Jiffy Lube brand-Researched and presented a recommendation to increase franchisee participation for wave 2 advertisingmaterials, including a partnership with the American Heart Association

-Developed a business plan describing the expansion, or introduction, of products for the Baldwin Hardware Corporation, the leader in quality and style for the twelve straight years-Took business trips to showrooms and B&D Corporate for marketing research and training purposes

Bachelor Of Science, Marketing

Activities and Societies: Alpha Chi Rho, Penn State Marketing Association, Resident Assistant, Students Engaging Students, Undergraduate.

Food Industry Management Executive Program

Graduate of the innovative four-day food Industry-focused program, in partnership with the Western Association of Food Chains (WAFC)..