Danielle Thoeni Email & Phone Number

San Diego, Ca, Us

Santa Barbara, California, Us

Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.Focused on Sales Ops, Marketing Ops, Revenue Analytics, Revenue Strategy, Revenue Enablement and Revenue Technology.

Lehi, Utah, Us

Claravine creates shared language and standards for marketing data. Rather than worrying if data is accurate, teams can consistently measure results, pivot execution and improve performance. The Data Standards Cloud helps organization clarify and apply data standards at scale. Responsible for leading and scaling business and revenue operations. Builds, implements and oversees frameworks, projects, processes, policies, and systems in the areas of revenue, GTM strategy, data, analytics & insights, technology, training & enablement and cross-functional meetings and teams

Boston, Massachusetts, Us

Vendr changes how companies buy & renew SaaS. With over $300+ million in SaaS purchases across 1,000+ suppliers, the Vendr SaaS buying platform enables the world’s fastest-growing companies to purchase SaaS, without friction & at a fair price.Built a centralized Ops Org consisting of 5 teams; recruited & hired from a team of 1 to 17 in 8 months. Responsible for growing & scaling the dept managing a $15M budget focused on creating & implementing strategy, processes, policies & systems. This includes the BizOps team implementing a global operating rhythm of planning, execution, & communication, the RevOps team developing & translating GTM strategy into scalable processes & solutions, the GTM Data Analytics & Insights team analyzing data to recommend actionable insights, the Revenue Training & Enablement team providing the right resources, training & coaching & the GTM Business Systems team finding the right tools & building the scalable solutions.Key Accomplishments:• Built Vendr’s '22 Operating Plan•Led revamp of pipeline/forecasting methodology & processes; implementing x-dept reviews•Enhanced Sales funnel defining clear exit & entrance criteria •Updated lead qualification & routing processes including system requirements for inbound MQLs•Managed revamp of Sales & CS variable comp to drive the right behaviors aligning with revenue goals •Created pricing & packaging sell sheet for a unified platform & facilitated updated SKUs training•Big banged deployed Salesforce CRM system migrating off of HubSpot in 2.5 months •Led integration of Blissfully acquisition as it relates to RevOps processes, data & systems including company-wide tech stack; full integration within 5 months•Enhanced Vendr’s global operating rhythm & rigor through implementing an operating cadence, revamping All-Hands, launching internal procurement process, developing quarterly/annual planning & QBRs, spearheaded the 1st Sales Kick Off & launched a Founder’s Club program for top performers

Investor, Producer & Executive Producer on two holiday movies.

San Francisco, California, Us

NextRoll, Inc. is the parent company of AdRoll, RollWorks, & NextRoll Platform Services. NextRoll has built & improved the data, infrastructure, & machine learning that powers growth for thousands of companies worldwide.Responsible for managing a $10M+ budget, leading the D2D operations for 26 FTEs & contractors w/in the Global Revenue Operations dept consisting of 7 teams: Strategy & Planning, Sales Ops, Marketing Ops, Customer Success Ops, Business Systems, Business Operations & PMO, building & implementing strategy, processes, policies, & systems that boosts productivity & efficiency across teams, accelerating revenue growth & retention, increasing market share & meeting strategic objectives for all business units. Reporting to the CFO/COO, this role is an integral link across the company. Key Accomplishments:• Operationalized shift from media company to Saas + media through changes in pricing & packaging, re-alignment of customer segmentation, redefining customer definition & revamping metrics & KPIs• Revamped compensation methodology to drive towards SaaS revenue targets • Spearheaded Marketo rearchitecture to reimagine lead routing increasing lead quality • Managed & negotiated 50+ vendor contracts; average annual cost savings of 33%+ • Consolidated software budget & reduced software expenditures by $1M annually• Streamlined procurement process decreasing contract turnaround from 2+ weeks to 3-5 days • Rebuilt entire GTM systems infrastructure to align w/ company model for 3 different business units• Big banged deployed CPQ & Subscription management platforms• Revamped E2E marketing/sales funnel process & reporting providing 100% visibility into pipeline health & growth• Designed & Implemented Global Unsubscribe resulting in 100% compliance • Drove alignment & collaboration focused on optimization generating 520% YoY SaaS revenue growth

San Mateo, California, Us

SurveyMonkey (SVMK) is the world’s leading platform for people powered data that turns voices and opinions into actionable data that enables both businesses and organizations to have personalized, at-scale conversations with the people that matter the most. Responsible for leading and managing the day to day operations for a team of 19 FTEs & contractors. The primary goal of this role is to set the go-to-market strategy and provide field operations support for global B2B sales, account management, channel partnerships and customer success teams. Key areas of focus include sales strategy, planning and execution, field readiness, sales compensation, business intelligence, process development and sales coaching and enablement. Partnered cross-functionally to determine business priorities and align resources to accelerate rapid revenue growth by scaling the E2E selling process to minimize friction and maximize efficiency. Key Accomplishments:• Spearheaded new customer transactional experience reducing sales cycle by 400% resulting in $1M+ incremental ACV in a quarter• Revamped pipeline/forecasting process and methodology enabling bookings predictability within +/- 5% • Enhanced lead qualification and routing resulting in less than 1% assignment errors and faster response time down to less than 1 hour • Organized call blitzes changing performance behavior, increasing activity volume and productivity by 6X • Drove better alignment and collaboration with cross-functional partners focused on unification and optimization generating nearly 90% YoY business growth

San Jose, Ca, Us

eBay (EBAY) delivers the world's largest online marketplace to customers via any connected device, connecting people with the things they need and love and where anyone can buy and sell practically anything. Responsible for leading Business Operations focused on day-to-day operations, metrics, strategy and driving for results within the Americas Seller and Marketplace Operations organization. Planned, managed and directed all operational activities and team meetings including timing, content, and execution while continuously improving all operational systems, processes and procedures. Also created, prepared, compiled and edited presentation materials in addition to prioritizing deliverables to ensure deadlines were met. Established and managed both internal and external relationships forming strategic partnerships to support the business. Key Accomplishments:• Implemented a rigorous operational process and cadence to effectively manage business performance • Drove efficiencies by identifying gaps, evaluated/implemented new ideas, tools and processes• Spearheaded structured practice around People Operations including but not limited to hiring/recruiting, org communications, team morale, development programs and ongoing talent assessment • Built and developed performance dashboards to track KPIs and key metrics resulting in daily visibility of progress and proactive actions from teams

San Jose, Ca, Us

Responsible for increasing conversion across eBay North America Marketplace's $22B B2C Seller Business segment of 275K+ Professional Sellers. Drove prioritized roadmap and strategy focused on removing customer barriers, scaling new and existing sellers, developing and executing inventory sourcing and pricing guidance campaigns and automating marketing & CRM systems that drove adoption of growth tools and levers. Also responsible for creating and defining key business processes and procedures that ensured scalability by collaborating cross-functionally to execute and deliver against goals. Key Accomplishments:• Increased active Seller Cohort in Scaling program from 1.2K members to 50K in less than 5 months, resulting in an increased WOW GMV run rate from $300K to $11M• Developed seller life cycle program resulting in 7% YoY growth compared to 2% organic site growth• Delivered $201M incremental GMV; 122% to plan • Designed and deployed Inventory Gap Sourcing Campaigns resulting in 15M+ new listings on site• Developed growth tools/levers awareness and adoption email marketing campaigns delivering 40% open rates and a 25% increase in adoption of tools

San Jose, Ca, Us

Responsible for the planning, development & implementation of additions, deletions & modifications to the supporting infrastructure for the NA Merchant Development Organization. Served as project manager & advisor for all systems, tools & data projects, providing technical & operational expertise on design, configuration, process development & optimization & driving continuous improvement.Key Accomplishments:• Increased end-user adoption by 80% after overhauling the Salesforce platform from original build out• Designed Pricing Requests and Contract Generation process (Sign to Launch) resulting in 90% of contracts turned around in 1-3 business days as opposed to 2-4 weeks• Re-designed data management and ETL process resulting in a decrease of inaccuracies by 90%• Established a close the loop process to hold owners accountable for action items assigned as results of operational business reviews which saw a 95% increase on execution of action items

San Jose, Ca, Us

Responsible for supporting and managing the operational needs of a high performance sales and account management organization. Established key processes that facilitate forecasting, goal setting, pipeline reviews, and strategic planning activities specific to Merchant Sales and Strategic Accounts. Served as a key partner to the NA Merchant Development organization.Key Accomplishments:• Designed seasonality strategy to identify top inventory being searched/purchased, providing 100% greater visibility to merchants resulting in a 75% uptick in matched products being sourced and listed onsite• Developed pipeline management process increasing sales cycle visibility resulting in 20% increase in GMV• Developed Marketing Events E2E process resulting in 50% increase in inventory submissions, 15% increase in GMV; $1.7B which equates to 26% of overall MD goal and 75% decrease in AM time and effort

San Francisco, California, Us

Cisco Meraki is a computer networking company specializing in cloud-based networking solutions. Cisco Meraki offers a complete cloud managed product family including wireless LAN, Ethernet switches, security appliances and mobile device management to over 10,000 customers worldwide. Responsible for determining and implementing processes that enable the company to scale; accountable for evolving the operations processes for order entry, fulfillment, reverse logistics and special sales/marketing programs; continually examined complex data sets from various systems, draw conclusions and developed insightful recommendations resulting in E2E project ownership; managed the Sales and Operations Planning process; created and managed production planning; setting the monthly and quarterly purchase plans for all items/suppliers; enhanced forecasting and purchasing process. Key Accomplishments:• Developed a plug and play forecasting formula to enhance the inventory planning process that resulted in a 75% increase in operational efficiency • Increased cost optimization just over 30% through analysis of several demand data sources in parallel with sales/marketing activities to properly control inventory volume which also resulted in the near elimination of over stocking and stock outs• Decreased production planning time nearly 90% by leveraging emerging technology to aggregate data from various difference systems in an automated fashion• Developed and deployed regionalize policies and procedures for new EMEA distribution center that resulted in a 50% uptick in resource production and utilization for all onshore distribution facilities

Sherman Oaks, Ca, Us

Advertise.com is a digital advertising and marketing platform for a variety of businesses and is the largest privately held advertising network in the world. Products and services include: Search , Email Marketing, Display and Remarketing. Responsible for the day-to-day operations of the Advertiser & Publisher Services Teams; ongoing management and administration of Salesforce for all users across multi-channel departments; direct and manage all vendors including Salesforce, Jigsaw/data.com, EchoSign, LinkPoint360, and Exact Target; management of all marketing and sales related initiatives; coordination of trade and event shows and conferences; direct and coordinate all new and ongoing training; responsible for qualifying, assigning, and managing all demand inquires to VP of Sales; create and manage all production, projection, and actual reports.

Global Industrial Solutions is an international industrial service provider that offers equipment, solutions, and support to a variety of power and energy-producing firms. Accountable for international customer development, sales, and service (fulfillment, logistics, and resource allocation) in an intense, face-paced global on/offline environment; managed the maintenance and ongoing administration of Salesforce.com for users; identified new target markets and strategic partners; drove online lead procurement and management; responsible for inventory and fulfillment management; assessed internal e-business and benchmarked international industry leaders to evaluate gaps and opportunities; continually analyzed value chain against current and future marketplace to create new strategies and ensure proper alignment of eCommerce activities and tactics.

Celect is a SaaS provider that develops online organizational management, marketing, networking, and payment tools for member-driven entities including professional, community, and faith-based organizations. Responsible for providing operational direction to all on/offshore sales (inside, out, and event) and service efforts; ongoing management and development of Salesforce and Autotask; continually analyzed production and utilization of business processes and SLAs; scheduled international sales, service, and support EE’s; managed and leveraged multi-channel technology resources; identified new sales opportunities; co-managed key accounts; authored and managed all operations policies, procedures, KPIs, SLAs, and training.

New York, New York, Us

AMF 300 Anaheim is a bowling/dining/nightlife experience that’s packed with amusing throwbacks and ready to amaze. AMF 300 Anaheim is a blacklight bowling, retro-inspired hangout powered by interactive arcade games, signature cocktails, an outrageous menu of oversized shareables, and... nostalgia. Responsible for working closely with the General Manager to meet the venue’s financial objectives by devising operational plans (and tracking their performance), developing budgets, and creating sales/marketing plans that support the overall objectives of the company. Primary responsibilities included reviewing weekly/monthly P&L statements, controlling costs in all operations-related areas (including labor), and working with the management team to develop action plans that actively grow revenue. Managed the day-to-day operations of the facility by scheduling, planning, and organizing work, communicating goals, and ensuring that all staff are familiar (and in compliance with) the appropriate standards and procedures. Also responsible for hiring, training, and supporting venue staff, supervising and directing the regular training of all staff in areas such as F&B operations, guest service, and loss prevention.

Irvine, California, Us

Yogurtland leads the industry with the finest smooth, creamy real yogurt and superior toppings where customers create and control their own flavor experience, all served in a clean, bright environment. There are more than 190 locations across the U.S., Guam and Mexico.Facilitated and managed up to 50 new projects on a daily basis (fully developed and opened 10 stores during tenure), coordinated the development of research activities including but not limited to finding new locations, interview and select potential franchisees, and assist with grand openings. Responsible for prospecting, qualifying and closing potential franchisees, supporting franchisees in all aspects of store build out from site selection, LOI process, and lease negotiations to conception of architect phase including construction through the final punch-out utilizing Salesforce.com. Also managed all marketing and advertising plans for corporate as well as franchisee locations and was responsible for all recruiting, hiring, and training of franchise department staff.

Spearheaded the ground-up build-out, implementation, and expansion of a specialty retail store and accompanying eCommerce site selling personalized consumer goods. Responsible for analyzing and managing transactional behavior, supervising and managing fulfillment logistics including inventory management, identifying opportunities for better production and utilization of resources, and managing and training a local staff of 10 employees.

Hosted "English as a 2nd Language" segment. Voice work for commercials. Oversaw and orchestrated segments, organized music choices and commercials, and show content. Managed sound mixer and radio broadcasting equipment.

Bachelor Of Arts - Ba, Major In Journalism & Media Studies, Minor In Political Science

High School Diploma, Honors And Ap Courses