-Get attention-Indicate value-Set the scene with a high-level aspect of something unique about the property (such as the architectural style or property location)Create a viewpoint based on the potential buyer’s income, family structure, lifestyle and occupation.Storytelling – tell readers what it's like living in the home. For example, a deck can be used to entertain guests or take in a sweeping view. Provide readers with words that help them picture themselves living there. Rather than a sterile list of features, describe the benefits of those features.Include name brands of premium appliances, windows, and doors (Viking, Sub-Zero, Thermador, etc.)Highlight special features - views, decks, hardwood floors, marble countertops, tile showers, insulated windows, etc.List area amenities – let folks know about the convenience of living near shopping areas, public transit, airports, highly-rated schools or that the neighborhood is within walking distance of those amenities.List upgrades – point out anything new, refinished or improved.Sprinkle the copy with real estate adjectives – give your copy some style and help paint a mental picture for the reader.Take advantage of words that may help generate a better offer: luxurious, stainless, granite, upgraded, updated, landscaped, impeccable, bright and beautiful.

-Get attention-Indicate value-Set the scene with a high-level aspect of something unique about the property (such as the architectural style or property location)Create a viewpoint based on the potential buyer’s income, family structure, lifestyle and occupation.Storytelling – tell readers what it's like living in the home. For example, a deck can be used to entertain guests or take in a sweeping view. Provide readers with words that help them picture themselves living there. Rather than a sterile list of features, describe the benefits of those features.Include name brands of premium appliances, windows, and doors (Viking, Sub-Zero, Thermador, etc.)Highlight special features - views, decks, hardwood floors, marble countertops, tile showers, insulated windows, etc.List area amenities – let folks know about the convenience of living near shopping areas, public transit, airports, highly-rated schools or that the neighborhood is within walking distance of those amenities.List upgrades – point out anything new, refinished or improved.Sprinkle the copy with real estate adjectives – give your copy some style and help paint a mental picture for the reader.Take advantage of words that may help generate a better offer: luxurious, stainless, granite, upgraded, updated, landscaped, impeccable, bright and beautiful.