Andy Williams

Andy Williams Email and Phone Number

Director, Southeast United States @ Positive Athlete, INC
Atlanta, GA, US
Andy Williams's Location
Atlanta Metropolitan Area, United States
Andy Williams's Contact Details

Andy Williams personal email

About Andy Williams

With over 20 years of experience in brand and digital marketing, event production, and sports and entertainment, I am passionate about creating memorable consumer experiences that enhance brand awareness, loyalty, and engagement. As an Adjunct Professor at The University of Georgia, I share my knowledge and insights with the next generation of sports management professionals, while also pursuing my own lifelong learning and development.I have helped organizations of all sizes and sectors, from Fortune 500 companies to local nonprofits, design and execute innovative and impactful marketing campaigns and events. I have a strong track record of building and maintaining long-term client relationships, managing budgets and resources efficiently, leading and motivating teams, and delivering results that exceed expectations. I specialize in integrating marketing communications, customer relationship management, social media marketing, and digital analytics to create holistic and customized solutions for each client.

Andy Williams's Current Company Details
Positive Athlete, INC

Positive Athlete, Inc

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Director, Southeast United States
Atlanta, GA, US
Website:
positiveathlete.org
Employees:
10
Andy Williams Work Experience Details
  • Positive Athlete, Inc
    Director, Southeast United States
    Positive Athlete, Inc
    Atlanta, Ga, Us
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  • Luckie & Co.
    Group Account Director
    Luckie & Co. 2024 - Present
    Atlanta, Georgia, United States
    Agency leader directing $6.3M operating budget for RaceTrac convenience stores, heading up creative, marketing strategy and business analytics. Leads a team of 20+ individuals, support agency new business initiatives and tourism industry programs (Panama City Beach, Visit Baton Rouge, Myrtle Beach)
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  • The University Of Georgia
    Adjunct Professor
    The University Of Georgia Aug 2022 - Present
    Athens, Georgia, United States
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  • Clearwill Consulting
    Principal | Founder
    Clearwill Consulting 2007 - Present
    Atlanta, Georgia, United States
    What began as creating unparalleled game-day experiences has turned into a passion. For the past 20 years, we have helped organizations create memorable consumer experiences all over the globe.
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  • Lakepoint Sports
    Senior Director Partnerships & Media
    Lakepoint Sports 2022 - 2023
    Drive sales initiatives at the national, regional, and local levels, fostering strategic partnerships across digital, new media, and traditional platforms to achieve brand growth.
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  • Sandy Springs Perimeter Chamber
    Vice President Marketing
    Sandy Springs Perimeter Chamber 2022 - 2023
    Atlanta Metropolitan Area
    Oversaw the redevelopment of marketing strategy and campaign for membership and sponsorship program. Campaign included a focus on integrated marketing with paid and unpaid, flagship events development, SEO and SEM, website enhancement, and graphic design.
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  • Mighty 8Th
    Senior Account Manager
    Mighty 8Th 2020 - 2022
    As a leader of a distinguished digital marketing and design agency in Northern Atlanta, I spearhead innovative strategies for clients in higher education, construction, and sports and entertainment. From conceptualization to execution, I specialized in crafting both traditional and digital marketing solutions.-Led marketing campaign for Andretti Karting and Racing including video production, event management, and public relations for Grand Opening and Re-opening of Andretti across Georgia.-Direct various Digital Ad campaigns exceeding $100,000 annual budget including Gwinnett County Public Schools, Zurn Plumbing, and MARR Addiction Treatment Centers
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  • Red Clay Interactive
    Head Of Accounts
    Red Clay Interactive 2018 - 2020
    Greater Atlanta Area
    As the Head of Accounts, I oversaw project management teams catering to diverse sectors such as higher education, sports and entertainment, and lifestyle brands. I actively support leadership in sales and business development efforts for all accounts, contributing to RFP development, RFI submissions, and executing targeted agency outreach campaigns.-Developed and led the digital marketing campaign and provided social support for Ag Resource Management, achieving a remarkable 75% year-over-year growth since 2018. -Orchestrated the successful brand relaunch of the Park National Bank website, offering expertise in brand identification, iconography, and copy consultation.
  • Concierge Live
    Vice President
    Concierge Live 2017 - 2018
    Greater Atlanta Area
    Engaged as a consultant to establish and enhance operations teams, drive business development, formulate digital strategies, and oversee marketing campaign. At Concierge Live, we provided support to brands, agencies, and properties, enabling them to optimize corporate assets through our SaaS platform.
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  • Havas Sports & Entertainment
    Vice President
    Havas Sports & Entertainment 2012 - 2017
    Agency leader that directed national and international marketing and experiential programs. Oversaw cross-sectional teams for event production, strategy and creative across various Fortune 500 accounts, including OMEGA, Chick-fil-A, Delta Air Lines, Coca-Cola and Harley-Davidson.-Lead Harley-Davidson 110th Anniversary celebration planning teams overseeing global execution guide, ticketing structure, and marketing collateral for EMEA, AP, South & Central America, and North America-Oversaw Coca-Cola and Powerade Athlete Village hospitality and experiential program for the 2016 Rio Olympics.-Managed Delta Air Lines $1M global employee engagement and internal events annual programs supporting various hospitality and employee success initiatives-Member of the of Chick-fil-A multi-agency team supporting in-store success programs, partnership programs and on-site activations
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  • A|I|M Marketing Solutions
    Account Director & New Business
    A|I|M Marketing Solutions 2008 - 2012
    Member of leadership team managing multiple account teams; SunTrust Bank, FLW Outdoors, Colonial Life Insurance and Shriners Hospital for Children and social/digital team.-Managed SunTrust Bank $2M sports sponsorship portfolio for four years in partnership with advertising agency-Managed Colonial Life Insurance hospitality program supporting regional offices with employee and consumer “Thank You” events
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  • Martinsville Speedway
    Senior Director Of Marketing And Sales
    Martinsville Speedway 2007 - 2008
    Managed all initiatives for $4M+ annual Marketing Campaign for annual events hosted at facility, including fan experience and charitable outreach programs. Oversaw Digital, Ticket and Public Relations business units.
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  • University Of Virginia
    Director Of Event Management
    University Of Virginia 2004 - 2007
    Supervised $3.5MM budget for the office of Facilities and Operations while leading event management team for 26 sports and serving as senior administrator for both home and away post-season ACC & NCAA events.
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  • University Of Houston
    Director Of Operations
    University Of Houston 2002 - 2004
    Developed, planned and executed event and daily operations of $2.9M+ annually for seven multi-use facilities hosting NCAA, CUSA and national / international special events.
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  • Salt Lake Organizing Committee For The 2002 Winter Olympic Games
    Venue Operations Manager
    Salt Lake Organizing Committee For The 2002 Winter Olympic Games 2000 - 2002
    As Venue Manager for Olympic Cross-Country Skiing and Biathlon, planned and directed operational functions of 15 departments while overseeing construction and opening newly built venue. Trained andsupervised 35+ key managers; operational oversight for 500 volunteer staff.
  • Georgia Dome
    Event Coordinator
    Georgia Dome 1998 - 2000
    Organized and directed diverse events for clients in a 72,000-seat multi-use facility including Heritage Bowl, USA Track & Field Indoor Championships, GHSA State Football Semi-Finals, Atlanta Hawks Basketball, Supercross and Monster Jam and assisted for SEC Championship events and Atlanta Falcons football.
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Andy Williams Skills

Event Management Sports Marketing Marketing Integrated Marketing Event Planning Crm Management Leadership Sponsorship Budgets Social Media Marketing Business Development Marketing Communications Relationship Marketing Product Marketing Sports Management Project Management Brand Development Account Management Advertising Digital Media Budgeting

Andy Williams Education Details

Frequently Asked Questions about Andy Williams

What company does Andy Williams work for?

Andy Williams works for Positive Athlete, Inc

What is Andy Williams's role at the current company?

Andy Williams's current role is Director, Southeast United States.

What is Andy Williams's email address?

Andy Williams's email address is aw****@****ive.com

What schools did Andy Williams attend?

Andy Williams attended The University Of Georgia, The University Of Georgia, Brookwood High School.

What skills is Andy Williams known for?

Andy Williams has skills like Event Management, Sports Marketing, Marketing, Integrated Marketing, Event Planning, Crm, Management, Leadership, Sponsorship, Budgets, Social Media Marketing, Business Development.

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