Marketing Manager
An Phat Computer
No. 49 Thai Ha Street, Trung Liet Ward, Dong Da District, Hanoi, Vietnam
As the Marketing Manager at An Phat Computer (CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ TIN HỌC AN PHÁT), a top technology distributor and retailer in Northern Vietnam, I spearheaded major marketing and distribution strategies, collaborating closely with the CEO to drive growth. My role included securing sponsorships, managing budgets, expanding into e-commerce, and implementing high-impact campaigns with partners such as LG, Asus, HP, Dell, Acer and more.- Sponsorship & Budget Management: Increased annual brand sponsorship from 8 billion to 35 billion VND over three years through strategic negotiations and impactful brand partnerships with leading tech companies.- Revenue Growth: Sustained monthly peak revenue above 60 billion VND at our largest showroom from the 2018 holiday season through 2019 by implementing a competitive pricing strategy.- Retail Expansion & E-commerce: Led An Phat’s early entry into Vietnam’s major e-commerce platforms Shopee and TikTok Shop, significantly expanding our retail footprint and positioning An Phat for long-term digital growth.- Strategic Marketing & Distribution: Developed and executed multi-channel marketing strategies aligned with Sales and Inventory to meet ambitious targets. These strategies supported An Phat’s growth across Vietnam’s competitive technology market.- Event Leadership: Directed events across 07 showrooms and educational institutions, enhancing An Phat’s presence and engagement with customers. Events co-hosted with tech giants solidified An Phat’s influence in Vietnam’s tech sector.- Media & Content Development: Built and managed a media team, elevating An Phat’s online presence through high-quality multimedia on YouTube, TikTok, and Facebook.- Executive Collaboration: Provided operational insights and directly supported the CEO in strategic distribution planning, ensuring alignment with An Phat’s business vision.