Lead marketing & communications for the Wesgroup Equipment Family of Brands including Westerra Equipment, Williams Machinery and WE Rent. With 9 locations across Western Canada Wesgroup Equipment is a premiere dealership of world class brands such as Bobcat, Linde, DEVELON, JCB, Konecranes, Terberg, and more. Key Role Attributes: - CRM Leadership through Salesforce and Microsoft D365 platforms- Website & Ecommerce development & operations- Digital Advertising, measurement & ROI analysis- Strategy Development & Execution- OEM Relationships and communications- Award Application and Maintenance- Internal & External surveys and reporting

Lead marketing & communications for the Wesgroup Equipment Family of Brands including Westerra Equipment, Williams Machinery and WE Rent. With 9 locations across Western Canada Wesgroup Equipment is a premiere dealership of world class brands such as Bobcat, Linde, DEVELON, JCB, Konecranes, Terberg, and more.

Strategic advising and content contribution to BC's most read online craft beer news website. Content contributions include industry trends tools such as the annual BC Craft Beer Survey and People's choice awards.

Founder and editor of BeerMeBC.com. This website is dedicated to the promotion of BC craft beer products, events and news. Over the course of 6 years Beer Me BC became the most read online news source for all things BC craft beer at over 30,000 monthly views.

Leadership of marketing team developing global brand strategies, leading innovation agenda & executing B2B and B2C promotional strategies across alcohol beverage categories. • Increased overall sales volume by 67% through innovation releases• Launched 20+ new products each year 2017-2019 maintaining innovation volume target• Grew BC market share from .73% to 1.26% of all beer and from 6.2% to 8.7% in regional craft beer segment• Rebranded full Red Racer packaging and changed package format in all markets• Managed consumer positioning and market research for Red Racer Street Legal Dealcoholized Beer release. (Consumer, Customer, Nielsen, BCLDB & market data)• Manage monthly/quarterly market trend reporting and insight through ACD & BCLDB reporting data• Manage all marketing agency and creative freelancer relationships from briefing to execution• Oversee budget/LE process for all category sales feeding into corporate product/market P&Ls

Leading craft beer innovation and marketing strategies while overseeing marketing for brewpub business units. • Created and launched Beer League Lager brand targeting new consumer market segment. Beer league is now Central City’s highest volume liquid stream• Created and launched Red Racer Across The Nation Collaboration supporting “local everywhere” brand positioning growing national volume by 6.7% in its first year• Won Silver at 2017 Strategy Magazine Awards for the Across The Nation Collaboration project

Leadership of marketing team through digital activation and customer acquisition process. Focused on driving conversion through eMarketing, AdWords, SEO and geo-dynamic website strategy.• Launched numerous geotargeted websites for local SEO customer acquisition strategy• Managed development of 5 new product innovation launches• Managed team of 5 direct reports

Leadership of communications team in strategy including social media, media relations, events and digital communications supporting a domestic and international retailer network. • Launched new 27.5” wheel platform and subsequently won Bicycling’s Trail Bike of the Year designation. • Managed communication calendar and content for all innovation releases

Marketing and public relations role including Western Canada event execution, team liaison & mechanic, digital promotion, media relations and product review planning.• Managed media review process with >100 reviews per year• Managed team/event calendar and execution for 20+ athletes and 50+ annual events• Created Norco Bicycles social and blog platforms leading to 40,000+ followers and 350,000+ annual views

Bicycle maintenance, sales duties, warranty claims, ordering/receiving along with other tasks. In addition to the daily duties I was the Youth Development Racing Team Coordinator offering coaching, and guiding to local youth racers.