At Digital Symphony, I was tasked to take up and lead the Social Media team while contributing to the best of my ability in raising the standards of the social media output.As the Social Media Content Lead, these are my objectives:1. Develop and execute social media content strategies.2. Create the client’s content plan for various social media touch points.3. Collaborate with the Brand and Ops teams to conceptualise imperatively initiatives.4. Establish social media content playbook and guidelines for different touch points.5. Strategies and execute content pillars and editorial plans.6. Use various tools to monitor, measure, and optimise content effectiveness.7. Oversee community management and social media administration on all official client’s accounts.8. Collaborate with clients to generate award-winning content ideas.9. Conduct competitive analysis and monitoring, including data-driven reporting.10. Improve team contribution and processes.

Do more, learn more, grow more.I believe in this and this is why I offer my expertise to other agencies and startups to help them understand the importance of good copywriting and how it helps their company to profit by making use of the different types of platforms that are at our disposal in this current age.Fast Food Delivery Startup- Manage creatives for Facebook ads, Instagram ads, Instagram stories & posts, and e-mail blasts.- Manage the copies for the online order website.- Discuss new ways to pull customers in and keep them interested.Property Developer Company- Create creatives for Facebook Canvas and finding out the best type of copy to fit it.Hotel Management- Create monthly social media write-ups and accommodate ad-hoc posts

Building a space for nurses to get the latest gossip, news, and all the essential information. About nurses, for nurses, by nurses.As the Social Media Manager, I worked on these objectives:1. Building Social Media Platforms From The Ground Up- As a startup, this was the most exciting part to begin the footsteps of the brand and starting their social media presence. - Built the brand's Facebook, Instagram, TikTok, and Reddit profiles. In the midst of also building the LinkedIn as well as Youtube profiles.2. Content Writing, Visual Creation, & Concept Ideation- Wrote content for the social media platforms and created processes such as social media content calendars, timely scheduling, and frequent huddles to get systems more aligned.- Explored a platform which was never used before, Reddit, and garnered a total of close to 3,000 Karma for new accounts, engaging with nursing Subreddits to blend into the community.3. Prepared Base Research & Documents For Social Media- Created multiple Notion documents that noted multiple best practices from social media hygiene and platform 101s to best boosting practices and other creative viable platforms to make a mark in.- Explained to the management team on the processes and walked them through unfamiliar grounds to build a strong base of understanding within the brand.

Playing a role in content in this modern world means being part of almost everything to do with marketing and advertising which is the best part of my job.As a Social Media & Content Manager, these are my objectives:1. Writing Creative & Adaptive Content- Involves all types of writing for different platforms from traditional to digital media. You name it, I'll write it.2. Content Creation & Social Media Platform Managing- Handle various clients' content creation and managing be it from the property and F&B industry to the automotive or stationery market to name a few. 3. Decking Up Successful Proposals- Part of the fun of being in an agency is the thrill of coming up of ideas which will impress prospective clients and eventually winning the account and I get to play a role in this.And many more tasks as well as roles because almost everything needs content and my team is always on it at the best of our capabilities.

Writing and creating content isn't just about being grammatically right, it's also about how you elevate creatives.As a Creative Director & Content Writer, these are my objectives:1. Writing Creative & Adaptive Content- Involves all types of writing for different platforms be it for print advertising such as posters and leaflets, or social media such as captions for Instagram and Facebook, or formal write-ups such as press releases, e-mails and customer service replies.- Any form of copy you can think of, I write it.2. Content Creation- Coming up with new innovative ideas that could help boost engagement and conversion rates and experimenting with new content that goes with the current trends.- Laying out the base of the idea and coming up with the flow, storyboards, scripts, formats, and necessary copies as well as leading the execution together with the creative team who brings the whole idea to life.3. Proofreading- Writing also means checking up on others that copies are of optimal levels. This means making sure any copy that goes out is double-checked before being printed or put on the web.

What's Audience Growth? It's literally what the title says, I grow audiences and make sure products and ads hit the right people, at the best time.As an Audience Growth Specialist, these are my objectives:1. Growing the audience- Constantly bring in new visitors to sites.- Spending time on Facebook to find out the best way to optimise ads on it as well as exploring and learning new platforms to advertise on.2. Hit campaign KPI- Bring enough quality traffic to each campaign - Manage Facebook Ads for all sites under Rev Asia and the ultimate goal for us is to hit campaign target within the allocated budget (control COGS). - A/B test across targeting / audience / creatives to achieve the lowest cost possible.3. Lead Generation- Constantly bring in new subscribers to our websites.

Headlines are the key in our fast-moving society in this current age. The things which make your product or article stand out in the array of information these days are the headlines and images which is what this role is designed for.As a Social Headlines Strategist, here is a summary of what I do:1. Craft Social Headlines and prepare editorial presentations on platforms such as 8Coin.com, Facebook, Taboola, and Ureka.2. Design and prepare thumbnails for clients which complement the headlines written.3. Prepare decks for campaigns which justify the reasons as to why certain professionally crafted headlines and images were chosen for chosen campaigns.4. Respond to the clients' feedback and advise concerning the creatives designed.

Public Relations is the job that many brands do not understand the purpose of it and how it will benefit them. Little do they know that Public Relations is the key to holding the people, media and brand together and making sure the brand always has the best image and reputation in the eyes of the public.As a PR intern, I did the following tasks:1. Carried out special media event planning activities and arrangements.2. Assisted with development and updating of media lists and other databases including client, prospect and administrative databases. 3. Created databases, handle data entry and update additions and corrections as well as provide data output in the form of letters, data lists and other reports.4. Assisted with the distribution of press materials to the media and also ensured completeness and accuracy of information as well as assisted with the management of media lists and coordination of fax or mailing.5. Assisted with administrative duties including media monitoring, scanning, sorting, collating and mailings.6. Drafted basic public relations materials including news releases, media alerts, fact sheets, client meeting summaries and status reports.