Dylan Smith Email & Phone Number

Portland, Oregon Metropolitan Area

Manage creative team through design and production of all Employee Experience (EX) communications for the nation's largest employer, Walmart. This includes print campaigns, new and redesigned digital web experiences, training videos, presentation materials, social media campaigns, brochures, annual reports, and numerous supporting graphics. Under my creative direction we increased annual enrollment digital interactions by 436% from the previous year.Conceptualize and direct the design and execution of EX branding and employee communication campaigns for clients like Walton Enterprises and Intel.Lead multiple projects; oversee planning, managing teams through concept development, design and implementation; assign tasks and monitor progress.Define goals and requirements by communicating and coordinating with multiple departments including: Account Management, Account Planning, Strategy, Developers, Motion Graphics, client-side in-house creatives, and freelance creatives.Maintain up-to-date knowledge of industry trends and best practices to continuously improve communication results.Pitch new business and present concepts and strategy to clients.

Online

Two classes: • ADV 606 OL1: Campaign - graduate level • AE 20 OL1: Advertising Essentials - college credit for high school juniors and seniors.Teach, practice, and modify skills through weekly assignments.Teach industry language and viewpoints through weekly class discussions.Prepare students for realities of industry by sharing personal experiences drawn from my wide range of experience. Monitor student’s progress and facilitate learning through quizzes and in-depth critiques.Offer guidance and expertise through an “Ask me anything” policy.

Logo design and brand development. Creator and Content Manager of MissObservation.com.Design T-shirts for Threadless, Econscious, Mission Playground and various other organizations.Design and produce wedding invitations and birth announcements.Design and program small websites. Hand carve and print wood block illustrations on antique letter press.Illustrated the book, "ABC’s for Seniors: Successful Aging Wisdom from an Outrageous Gerontologist" by Ph.D. Ruth Harriet Jacobs.

Kansas City, Missouri Area

Establish creative strategy for digital projects and lead experience design process internally and with clients such as H&R Block, Navistar, State Street Global Advisors, Honeywell Home (Resideo), Hill’s Pet Nutrition, and Dell.Spearhead and manage traditional integrated campaigns from conception to execution for clients including QuikTrip, Skyy Vodka, MindDrive, and NAPA Auto Parts.Manage social media campaigns and content creation for clients such as NBC, Kellogg’s Eggo, Dick’s Sporting Goods, Field & Stream, and Miller/Coors.Lead multiple projects; oversee planning, managing teams through concept development, design and implementation; assign tasks and monitor progress.Define goals and requirements by communicating and coordinating with multiple departments including: Account Management, Account Planning, User Experience, Social, SEO, Media, Developers, Motion Graphics, client-side in-house creatives, and freelance creatives.Pitch new business and present concepts and strategy to clients. Cultivate knowledge of the latest industry trends and help provide thought leadership and support to team members.

Conceptualized, designed and produced integrated advertising campaigns and digital experiences for clients such as Ameriprise Financial, Central Bancompany, H&R Block Financial Advisors, Three-dog Bakery, Mariner Wealth Advisors, Sugar Creek Slavic Festival, and NovaStar Financial.Developed the logo, brand, catalogs, print ads, billboards, direct mail and multiple clothing lines for apparel start-up: Life On A Board.

Designed catalogs, newspaper ads, postcards, in-store signage and website for 65 nationwide locations.Contracted price quotes with printers and newspapers nation wide.Art directed set designs and photo shoots.

• Managed the Fine Arts Publications' staff• Designed posters, cd stickers/booklets/covers, brochures, table tents, flyers• Edited and approved work from designers• Corresponded and worked with clients

Master Of Fine Arts, Advertising

Bfa, Visual Communications

• Graduated Cum Laude • Worked as Art Director of Fine Arts Publications my last two years. (worked as graphic designer the two years.