Dylan Walker Email & Phone Number

Austin, TX, US

Ohio, United States

Greater Cleveland

• Design tactical marketing plans expanding brand awareness across Kent State University and Greater Cleveland.
• Generate premium one on one interactions with consumers collecting valuable market insights for future consumer engagements and marketing efforts.
• Drive consumer sampling opportunities of ~800 complimentary cans of Red Bull each month targeting EPCs across Greater Cleveland and Northern Ohio.
• Student Marketeer of the Month - September 2024

Kent, Ohio, United States

• Conceptualize column theme and collaborate alongside editors curating weekly, online and print published, columns.

Kent, Ohio, United States

• Conceptualize article ideas and collaborate with editor curating weekly, online published, op-ed articles.
• 2023 Recipient of the Ron Clark Award for Outstanding Opinion Writing

Greater Columbus Area

• Developed, curated and implemented tactical brand marketing plans ensuring success in Direct To Consumer e-commerce experience(s).
• Conceptualized organic and paid social media efforts, PR placements, new influencer strategies and educational consumer pathways regarding a new product launch to engage a younger/entry level consumer.
• Designed meaningful brand messages engaging target audiences via websites, social media, cross brand partnerships and more.
• Produced easy to understand presentations regarding curated material with discussion openings for collaboration and project betterment.
• Consistently brought new, innovative ideas to the table to better build relevant and data-driven brand marketing efforts.

Kent, Ohio, United States

• Strategically plan and share photos for targeted communications via social media networks, including Facebook, Instagram and LinkedIn.
• Gather, format, and write content for various client-related digital marketing projects while understanding the best way content is structured for different platforms.
• Develop marketing plans to improve both clientele and in-house social channels.
• Analyze and report success metrics via analytics on a monthly basis.
• 2023 and 2024 Nominee of Kent State University “Change Maker" Award.

Kent, Ohio, United States

• Manage a client list of 80-100 clients, building relationships with each client to identify effective advertising and marketing strategies at every level.
• Coordinate print, digital and social media advertising for clients across cross-functional teams.
• Develop and implement ad campaigns across media platforms in partnership with organic social team.
• Update client management software(s) with client information.

Kent, Ohio, United States

• Develop and implement mass communication efforts across Meta and LinkedIn.
• Collaborate alongside communications director and graphic designers in executing media for Design Innovation.
• Perform competitive market analyses comparing social channels with other higher education institutes across the U.S.
• Organizes and executes weekly and daily posts promoting Design Innovation reaching and engaging 51% more accounts during the 2021-22 academic year.
• Strategically create and implement marketing plans ensuring target audiences are met.

Kent, Ohio, United States

• Assisted with developing and implementing mass communications including Facebook and Instagram.
• Welcomed new makerspace "collaborators" with weekly orientation sessions followed by tours of the entire building and attending to collaborators with communicative and eager customer service.
• Answered emails, phone calls, and made appointments for those who wished to use the space for a project.

Bachelor Of Business Administration - Bba, Marketing, Senior

Activities and Societies: Delta Sigma Pi, Beta-Pi & Business Professionals' RoundtableMajor: Marketing Fall 2023 Study Abroad: Prague.

Marketing

Exchange/Study Abroad Student: 2023 Fall Semester

Education record

Activities and Societies: Key Club, Show Choir (3 year officer), Symphonic Choir, Academy A Cappella, Yearbook staff and Yearbook Editor.