Svp Group Campaign Director
CurrentOversee the full campaign development and marketing of 6-8 Ad Council social impact campaigns annually, working in tandem with national nonprofit and government agency clients. Manage a cross-functional team responsible for the business operations around audience research and insights, creative development and production, corporate partnerships, digital products, social/PR, event activations and analytics. Core responsibilities:- Serve as senior POC for executive client and external agency and media partners- Lead strategic and creative development- Form and implement go-to-market strategies- Participate in business development - Identify and execute partnership engagements- Execute test and learn/lean marketing initiatives across campaigns- Provide fiscal oversight of P&L for yearly budgets totaling $6M-$8M - Engage stakeholders and subject matter experts- Oversee professional development of direct reports and resource management of cross-functional teams- Partner with Finance around operating and pricing strategy