Ekaterina Abramova Email & Phone Number

Paris, Île-De-France, France

Large-scale event management and coordination: International Committee meetings, conferences and workshops with high-profile guests and speakers: Diplomatic Attaches, Senior Managers of the energy sector, First Secretaries, Ministers and Ministers' Advisors.- Budget planning and managing financial resource constraints. - Conference logistics coordination according to official OECD protocols (dissemination of invitations, security checks, online registrations).- Full technical support and coordination of in-person, hybrid and online meetings.- Conference venue set up (intepreters, web conferencing tools).- Catering arrangements: coffee breaks, cocktail receptions, formal dinners.- Drafting of detailed agendas and summaries.- Official website updates with meeting materials and speaker presentations.- In-person event attendance to oversee the process and build personal relationships with speakers and technical suppliers.- Management of accounts payable, including suppliers, speakers, subcontractors’ technical services.

Moscow, Russian Federation

-Awareness building for the Red Bull brand, including its major national sports marketing events (Red Bull Air Race, Red Bull Revolution, BC1) via media, promotional and sampling strategies.-Consumer analysis (based on market research and trackers)-Competition follow-ups (ATL, BTL, pricing policy)-Media budget creation and allocation (1,8M euro: press, TV, radio) -Creation and adaptation of POS materials for on/off-premise channels and national sports events.3 major international sports/culture events organized in Russia: -Red Bull Air Race: international aircrafts racing competition series, venue: Saint Petersburg city center, -Red Bull Revolution snowmobile race, venue: Red Square, Moscow -BC1: dance competition. Achievements: In 2006 Red Bull became the Top of mind energy drink brand in terms of spontaneous awareness and N2 in sales volume.

Moscow, Russian Federation

Reporting to L’OREAL CAI General Manager. 4 direct reports.In charge of the marketing strategy for the VICHY brand in Russia:- Competitor analysis, marketing and consumer research. – Creation of a product catalogue, elaboration of the price positioning strategy. - Business planning, media and new product launch strategy, creation of a three-year strategic plan. - Regular follow-ups on marketing budgets: profitability, stock levels, etc.- Media plan creation: budgeting by product/media type (press, TV, radio, web). - Advertisement creation: brand and product advertorials, TV and radio ad scripts. - Development of merchandising and POS material standards, promotional campaigns directed towards consumers.Achievements: In 2003 VICHY reached the Top of mind awareness rate in Russia and demonstarted the largest sales volume for skincare products within the para-pharmaceutical sector.

Master'S Degree, Intercultural Communications. Language Interpretation And Translation.

Emarketing, Digital Communication And Media/Multimedia, Graduate

Activities and Societies: eMarketing Association -online strategies -social media -SEO