Ekaterina Muratova Email & Phone Number

• Developed for the Board of Directors 10+ strategic projects:-6 digital product strategies, including a comprehensive strategy for the entire digital services platform with a focus on monetization and significant traffic growth-Strategy for launching a new product category aimed at attracting new customers-Core client segment strategy-Committee aimed at attracting new customers• Prepared business cases with impact and investment calculations• Evaluated market size and forecasted its dynamics• Collected and structured information, facilitated discussions within working groups • Visualized conducted calculations and research on slides• Presented projects to the Board of Directors

Launched and supported from scratch project with one of the largest marketplaces in the Russian market:● Achieved 25% reduction in cost per order for the client compared to the target during the pilot project; weekly double growth of the number of project locations in the first month of scaling;● Created and coordinated MVP with the client – made a framework for projects launching; prepared a proposal and a financial model; got approval from lawyers, risks, finance, operations;● Organized operational process – processes of settlements with the client; searching, training, motivation, control, support of couriers and logisticians; prepared proposals for automation and improvement of the operational process; prioritized the employment of analysts and developers for the project;● Monitored teamwork – managed task trackers, collected statuses, structured meetings agreements, prepared slides for client and internal meetings.

Москва, Россия

Москва, Россия

● Anti-crisis strategy and tracking model for one of the largest FMCG companies in the Russian market: prepared templates for initiatives and financial effect tracking; collected updates from the client; modernized KPIs for anti-crisis initiatives and participated in preparing playbook for the client;● Promo-personalization project for one of the largest food-retail companies in the Russian market: made and tested hypothesizes, and creative ideas, analysed promo-templates using Excel and Alteryx, prepared slides for client and internal meetings, maintained product-based approach using Jira Software;● Conducted research and prepared proposals for one of the largest non-food retail companies in the Russian market – personalization project, and for one of the largest Uzbek traditional banks – digital transformation;● Analyzed Caspian food-retail market.