Eberto Lopez Email & Phone Number

Melbourne, Vic, Au

London, Gb

London, Gb

Cremorne, Vic, Au

Accountable for end to end web and app development projects, managing internal and external resources, times and budgets for a range of new clients from big corporates, governmental entities, and startups. Responsible for day to day management and monitoring for top agency clients such as CUB, Marshall White, Tennis Australia and more, analysing and reporting on best practices online and web implementations that help them to improve their share of market and achieve quarterly goals. Delivered high-level projects from brief to completion, managing and monitoring internal and external activities, including international resources, resulting in successful web and app developments and digital campaigns for recognised sporting brands and corporations. Worked closely with development teams in profound analysis of needs and best practice advice for proposal to new agency businesses, focusing on high-level responsive websites, user-friendly CMS implementations for easy updates, transformative apps using Hybrid technologies and react-native platforms, always understanding that the end-user at the end is human and the UX has to be of great caliber to make an impact and reach business goals. SEO and SEM implementations and reporting with special focus on goal setting and measurable results using also, search and display retargeting setups.

South Melbourne, Victoria, Au

Controlled, managed and delivered a number of cross-channel campaigns, brand activation and integrated communication projects for companies such as Commbank, Nestle, Lion Nathan and CCA. Created and managed relationships directly with agencies and clients, in order to hit goals and objectives based on proposed deadlines.Constant revision and improvement of lines of communication both internally and externally, analyzing all the aspects of a project, assessing risk, managing variations and allocating resources with all parties involved.Worked with clients in new tech implementations based on the needs of the campaign and budget.SPECIFIC HIGHLIGHTS OF THE POSITION: Documentation: Standardised internal and external project briefs with the aim of having a clear communication structure to control timelines, risk, and budgets.Client communication: Managed relationship directly with clients and agencies working on project specifications. Resource management: Worked closely with Tech to create internal lines of communications that allowed me to allocate resources and control delivery of assignments in a timely manner, based on the initial project brief. Software: Integrated and controlled project management systems such as, Trello, Jira and Microsoft project, to increase effectiveness on the deliverables, manage team communication and evaluate variationsReporting: Collect data from the different campaigns and report back to executive team and client with results analysis and further improvement recommendations.

South Melbourne, Victoria, Au

As founding member of Rewardle I was directly involved on the creation of initial sales and marketing strategy, focusing on the exponential growth and penetration of the S.M.B's market in Australia. Recruited, trained and managed a national sales team of 20+ representatives.Worked closely in engagement and loyalty digital strategies for multiple clients, using marketing components such as EDM campaigns and social media approaches, increasing brand awareness and customer retention. Set up KPI’s that initiated the development of a network of businesses and users that allowed for Rewardle to be positioned as the leader in hyper local marketing in Australia, reaching high levels of engagement and a constant growth. Led Rewardle to an IPO, turning it into an ASX public listed company as of November 2014.SPECIFIC HIGHLIGHTS OF THE POSITION: Account management: Successfully grew Rewardle's merchant network from 0 ­ 1000+ SMB accounts in 3 years, creating a strong relationship with clients to engage and retain as partner businesses using suggested digital strategies to gather data and then market back to end consumers.New business opportunity: Over the years I have identified and developed new opportunities for the Rewardle network in various other industries including retail, beauty and health and fitness.Internal reporting system: Working directly with tech and CEO created a complete CRM system allowing all interactions to be recorded and then analyze, to position on the sales funnel generating leads and gaining accuracy on performance management. Product Development: Based on customer feedback created the skeleton structure for what today is one of the top marketing and engagement tools for small and medium businesses in Australia.

Prahran, Victoria, Au

Provided marketing and administrative assistance to the marketing manager Database management and maintenance Collation of material for Monthly Marketing Report and other reports as required Ensured all marketing promotions were changed over each month - hot links and email banner advertising Administration and maintenance of social media sites and campaigns Media sniper collation General administration support as required Processing of approved invoices promptly and accurately Understanding competitors and obtaining regular information on their activities (online)

Masters, Business (Marketing)

Bachelor, Advertising