• Drive customer loyalty by identifying and implementing key opportunities within the FordPass Rewards Visa program• Manage incentives for field teams and dealer networks to boost program awareness and adoption, resulting in a 10% increase in dealer engagement • Oversee analytics and data reporting to drive informed decisions • Collaborate with third-party vendors to develop marketing materials and maintain high customer service standards

• Increased FordPass Rewards Member ID utilization by 12% within a 3-month span • Assisted in developing retail sales strategies resulting in a 8.1% increase of retail as a percentage of sales in Q2

• Collaborated with a team to implement the Ford Pass Rewards Visa incentive across 36 dealerships resulting in being ranked #1 nationally for visa application volume • Contributed to the launch of 7 key retail priorities throughout 3 zones through direct in-dealership visits

• Develop and execute social media strategies for clients to boost brand awareness, engagement, and lead generation across platforms, including Instagram & TikTok• Create engaging, platform-specific content to drive audience interaction and growth, including short-form video & digital graphics • Manage and engage with social media communities to foster positive relationships and client retention • Improved client engagement rate through targeted campaigns and active community… Show more • Develop and execute social media strategies for clients to boost brand awareness, engagement, and lead generation across platforms, including Instagram & TikTok• Create engaging, platform-specific content to drive audience interaction and growth, including short-form video & digital graphics • Manage and engage with social media communities to foster positive relationships and client retention • Improved client engagement rate through targeted campaigns and active community management Show less

• Developed marketing strategies to assist the Bronco brand in targeting 4 growth audiences (women, gen z, African Americans, and Hispanics) through 6 brand initiatives • Utilized market research to create meaningful recommendations to grow the Bronco brand based on the insights of each target audience, including recommendations for social platforms, influencer marketing, and digital campaigns • Collaborated with the product marketing team to develop implementation strategies in… Show more • Developed marketing strategies to assist the Bronco brand in targeting 4 growth audiences (women, gen z, African Americans, and Hispanics) through 6 brand initiatives • Utilized market research to create meaningful recommendations to grow the Bronco brand based on the insights of each target audience, including recommendations for social platforms, influencer marketing, and digital campaigns • Collaborated with the product marketing team to develop implementation strategies in preparation for the launch of the Bronco, including strategies that will be utilized now and, in the future, to build an affinity to Bronco for multiple demographics Show less

• Engaged in 15+ panel discussions and professional development sessions designed to bridge the gap between the entertainment industry and student professionals• Developed a deeper understanding of marketing within the entertainment industry by learning from top entertainment companies and professionals

• Participated in a comprehensive entertainment industry program, gaining insights into sports and entertainment sectors.• Completed 60+ hours of industry-specific, social impact, and professional development courses.• Engaged with executives and clients from 160over90, Endeavor Content, IMG, Miss Universe Organization, and WME.• Developed marketing and music elective skills through virtual foundational programs.

• Direct creative campaigns for Think It’s A Game artist, including events, photoshoots, and rollouts • Utilize Photoshop to create content for both the label and artists, including logos and album covers

• Managed 150+ in-bound calls weekly in relation to rental agreements, customer satisfaction, and customer accommodations• Collaborated with a team to increase customer service scores from 80% to 91% within a two-month period• Marketed add-on products such as vehicle protection and Sirius XM to consumers resulting in placing within the top 20% ofmonthly sales• Generated new clientele through service calls and face to face courtesy visits with corporate business clients resulting… Show more • Managed 150+ in-bound calls weekly in relation to rental agreements, customer satisfaction, and customer accommodations• Collaborated with a team to increase customer service scores from 80% to 91% within a two-month period• Marketed add-on products such as vehicle protection and Sirius XM to consumers resulting in placing within the top 20% ofmonthly sales• Generated new clientele through service calls and face to face courtesy visits with corporate business clients resulting in 2 new corporate partnerships• Grew branch fleet by 20 vehicles in a two-month period resulting in an increase of branch profit• Produced and analyzed data needed to achieve company sales goals Show less