The Airship App Experience Platform is the only customer experience management platform focused 100% on helping brands master mobile app experiences.The Airship App Experience Platform uniquely enables product, digital and marketing teams to create and adapt rich in-app experiences on their own — without ongoing developer support or app updates — to more rapidly onboard app audiences, build user understanding for next-level personalization, and advance monetization goals through a data-led approach. The Airship App Experience Platform’s intuitive, visual UIs empower the entire brand team with code-free methods to generate more value from mobile app experiences, from optimizing cross-channel journeys for user re-engagement, to creating and testing app features and native in-app experiences that drive high value benefits for everyone involved.

From brand new start-ups to established global enterprises across every vertical, I work with blue-chip mobile innovator brands across the world to harness the power of mobile in their business. With a focus on delivering the best possible consumer experience both in mobile and omni-channel I create growth, loyalty and retention strategies as well as maximizing mobile data opportunities across the digital and retail spectrum.

I managed the UK Digital CRM function, leading and evolving the UK cross-divisional CRM strategy to drive brand engagement, NPS, retention and spend. I also re-developed and managed the Samsung customer loyalty app, myGalaxy and lead the optimisation of the customer email programme.

Responsible for developing and delivering a road map of innovative digital propositions & partnerships across a range of products and services, enhancing blue chip business and consumer experiences via mobile technology.

Managed Mobile & Tablet retention and engagement strategies, NPS and ARPC utilising multiple digital and retail consumer touch points. Delivered successful relaunch of the myGalaxy app as a consumer engagement platform; underpinned by a full product lifecycle customer journey and loyalty reward program.

Leveraging market trends, competitor and consumer insight to develop innovative and compelling cross-category mobile consumer propositions and key content brand partnerships to deliver against Samsung acquisition and retention objectives i.e. BSkyB, NOW TV, Deezer, Disney, Bupa.