-Formulating a cross-platform growth strategy to ensure our products and services reach our target customers effectively.-Developing growth strategies that focus on reaching our target customers with our products and services.-Identifying subject matter experts and authors to support content creation and managing the content workflow and processes.-Guiding my team to act in line with the growth strategy, ensuring everyone is aligned and working towards our common goals.-Supporting the growth actions of our global products in various markets.-Creating a targeted content/editorial calendar that drives traffic and engagement across all our digital properties, including social media accounts, reports, blog posts, and newsletters.-Taking charge of the creation and optimization of paid media campaigns.-Analyzing and reporting on the performance of written content in line with the strategy I have developed.-Knowing and interacting with key influencers, social media groups, and key stakeholders in our target segment to develop the best approach for engagement.-Writing, editing, and proofreading original content to maintain consistent and high-quality material.-Supporting SEO/SEM initiatives and writing informative and optimized digital content to improve our online visibility and search rankings.