Ed Ho Email & Phone Number

Santa Clara, California, US

San Jose, California, US

• Responsible for leveraging sales analytics to improve performance and processes; developing and implementing an overarching sales data analytics strategy; business planning
• Close working relationships with CRO and CFO as well as regular communications with rest of executive leadership team
• Worked cross-functionally to develop a master data management, analytics framework and roadmap involving stakeholders from sales, marketing, customer success, IT, and finance
• Helped devise a set of leading indicators to monitor health of the overall company business
• Defined and standardized GTM performance metrics/KPI’s
• Developed, standardized and automated reporting and dashboards to track sales performance and trending to establish single source of truth

• Responsible for forecasting, pipeline management, sales & business performance metric analytics and reporting, account & territory assignment and business planning
• Strong business partnership with CRO
• Built and developed an award-winning sales operations team as business partner to a worldwide sales organization, covering North and South Americas; Europe, Middle East, and Africa; and Asia Pacific and Japan
• Established and revamped sales operational processes, reporting, and cadence
• Developed and standardized performance metrics, definition, cadence, and methodology to establish single source of truth
• Created and automated reports/dashboards to track performance and trending

San Francisco, California, US

• Architected and implemented multi-year strategic plan
• Revamped business model to become a high-growth (50%+) cloud platform software subscription business (SaaS)
• Worked with investment banks and potential investors in fund-raising activities resulting in Series C financing of more than $250M
• Created a set of actionable leading indicators (eg pipeline building, account-level product mix, customer success, rep productivity, etc) to monitor the effectiveness of field activities in driving progress towards.
• Collaborated with cloud platform team on GTM strategy achieving 100%+ annual growth and driving customer success with 30%+ expansion

Round Rock, Texas, US

• Developing and implemented strategy to optimize investment in and deployment of Presales (system engineers) resources in the field to support business requirements.
• Planned and managed standalone inaugural budget of a global organization with 4,000+ team members and an annual budget of nearly $1B.
• Pioneered a data-driven capacity planning model, new shared services capability, and resourcing model achieving significant (20%+) efficiency and productivity gains.

Round Rock, Texas, US

• Worked closely with the APJ President to formulate business strategy and drive operations across the theatre.
• Created an integrated sales management framework and tool for acquiring new customers and growing existing customer footprint; successfully re-ignited overall growth (20%+), drove higher share of wallet in current.
• Implemented best-practice customer segmentation and resourcing models for sales teams to effectively drive greater market share and penetration
• Spearheaded APJ’s investment/M&A initiative with market-specific strategies and process; resulting in program of making minority investments in local companies

• Business Process Outsourcing (BPO) solutions and service provider to Global 500 companies operating in and across Asia-Pacific and the US.
• Marketing responsibility for all business units targeting small & medium businesses in the US and enterprises across APJ; business development for direct sales & marketing services/solutions
• Built winning proposal and business plan for $80M+ outsourcing contract for Asia-Pacific, Japan from leading US technology leader. Created highly effective lead generation programs for global leaders in networking and.

Round Rock, Texas, US

Launched and adapted the Dell Direct model for small/medium business and home markets in China and Hong Kong.Ramped annual run-rate revenue to $100M+, achieved profitability, attained top-5 market share in 4 quarters. Set best practices in database marketing, revenue growth, and profitability.