Ed Lu Email & Phone Number

Further established existing relationships and gained new opportunities from hospitals and other medical facilities in the territory. Worked closely with hospital staff on JAHCO compliance relating to medical equipment and servicing. Serviced existing accounts, obtaining orders and establishing new accounts via telephone and outside sales calls. Focused sales efforts on growing direct accounts. Monitored competition by gathering current market information on pricing, products, and marketing techniques. Resolved customer complaints through investigation and developing solutions.

Reported to the CFO. Developed and implemented financial processes, procedures, and necessary discipline to support a start-up business. Responsible for planning and analysis, forecasting, financial control, business planning, pricing, cost accounting and unit cost analysis, financial modeling and analyses, customer billing, pipeline reports, and manage joint venture relationship. Implemented quality control system to control labor expenses at well-below industry average. Managed independent sales representatives throughout the U.S. Supervised trade shows throughout the U.S. and Europe.

Developed new products for Guidant C&VS, Medtronic, Boston Scientific, Genzyme Biosurgery, Kendall Healthcare, U.S. Surgical, W.L. Gore, Vascular Solutions, Cryovascular, Curon Medical, Perclose, Kyphon and other leading medical device companies. Formulated strategic initiatives and develop business opportunities. Responsible for making specific recommendations for the addition of new products through product proposals presented to upper management. Utilized keen analysis, insights, and team approach to drive organizational improvements and implementation of best practices. Developed and implemented comprehensive product training seminars. Evaluated vendor products.

Conducted market research for automotive brand loyalty. Worked with marketing team on brand positioning and customer behavioral sequence model. Supervised trade shows in the U.S.

Increased sales by 15% each year, store ranking highest sales for the North East territory and ranking #2 in the U.S. Store sales archived at $1.6 million in 1996. Responsible for monetary and internal security. Performed store wide accounting functions. Created forecast sales reports and activities. Administered and delegated daily operation duties to staff.

Education record

B.A, Business Administration